2 million blog posts are written daily. Is yours being read?
Blogging Prioritization = Positive ROI
Marketers who have prioritized blogging are 13X more likely to see a positive ROI than those who haven’t (Hubspot, 2014).
Inbound Leads Close Better. Much Better.
Inbound marketing leads, such as a blog post (SEO driven Content Marketing) close at a 14.6% rate while outbound leads such as direct mail or calling have a 1.7% close rate. (Search Engine Journal, 2012).
Why is blogging important?
On average, companies with blogs produce 67% more leads per month.
It builds your authority in Google's eyes, improves ranking, and drives leads.
Blogs are responsible for 434% more indexed pages and 97% more indexed links.
Why do you need to do more?
45% of marketers say blogging is their most important content strategy (CMI, 2017).
69% plan to increase their use of blogging this year (CMI, 2017).
47% of bloggers publish at least one new post per week (Orbit Media, 2017) and those who publish more frequently see stronger results.
You may already know that a blog can be one of your best content marketing tools but have you found it hard to either start or keep up with blogging on a regular schedule? If so, that’s pretty normal and where Etched Marketing’s blog writing services can help.
Clients of all sizes struggle to keep up with blogging, even though they know it’s an effective strategy for their business. According to Hubspot, 2016 60% of marketers say blog content creation is their top inbound marketing priority. And while it’s the top priority, it’s also one of the tasks that seems to fall by the wayside for many companies. A blog can be a fantastic sales tool, if it’s done right and you create new content for it on a regular basis. Unfortunately, many companies struggle with finding the resources, time, or creativity to launch and maintain a customer friendly blog.
The team at Etched Marketing can help. We’re experts at Content Marketing, it’s what we do. It’s what we live for. Heck, we’re word nerds and proud of it. Let us help guide your blog strategy, write your posts, and even ensure they’re distributed through Social Media in ways that will help drive traffic to your site. You can benefit from blogging without having to do all the work yourself. Did you know that companies that blog more frequently see a significant increase in the number of leads their blog generates? According to Hubspot, 2016 B2C companies that blog 11+ times per month got almost 4X the number of leads than those who only blogged 4-5 times per month did. This is why your blogging frequency is so critical.
Your blog can be one of your company’s best sales tools, if it’s done right. Let the team at Etched help craft great content that will drive leads for you. Our team has background in many areas and knows how to write content that converts. We’ve done it for clients in many different verticals.
We can either provide you with the strategy and topic ideas that your in-house team can write or we can provide the strategy and blog posts themselves. We are here to be your partner and help you achieve success. Blogging can be a great way to drive traffic and leads for a website but we understand, it’s very time consuming and labor intensive and that’s why outsourcing it might be the right answer for your company. Contact us today to start the discussion, let’s see how we can improve your blog’s performance.
more leads to the website for companies that blog vs those that don't.