Meta Description Lengths are Changing

Meta Description Lengths are Changing

One of the most important SEO elements for any webpage or blog post is the Meta Description. If you’re not familiar with the Meta Description, it’s a tag that’s added into the HTML (code) of your website that lets the search engine crawler know what your page is...
3 Reasons Why SEO Matters Most

3 Reasons Why SEO Matters Most

3 Reasons Why SEO Matters Most As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s free, it works, and it has long-lasting results. If you’re not fully optimizing your...
Does your Top-Level Domain choice impact your business?

Does your Top-Level Domain choice impact your business?

This is one of those questions that pops up on a regular basis because of the difficultly securing .com websites. There are so many options available today but is it better to select a different website name and stay on .com or use the name you want but with a...
Can 404 Errors Hurt Your Business?

Can 404 Errors Hurt Your Business?

Most Websites Have 404 Errors Periodically. Do They Hurt Your Business?  A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your business. From an SEO perspective, Google...
SEO Definitions

SEO Definitions

Etched’s Marketing Academy The SEO Terms You Need to Know This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super technical. Honestly, it can be. I’ve left meetings with my...
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