Let Etched Marketing be your comprehensive content marketing partner. Our team can handle every step of the process, allowing you to focus on running other parts of your business. Whether you have a documented content strategy in place today or not, we can work with you to establish and document the entire strategy and execute on it for you. Our team can manage the whole content marketing lifecycle for you.
Before we create content or a content strategy it is essential we identify our audience. We need to know who we are trying to reach with our messages so we can determine which messages will be the most important to them
We review you and two core competitors’ websites, blogs, social media channels, off-page authority and content, and overall content strategy to determine where you have competitive advantages or opportunities based upon industry best practices. We also identify any competitive weaknesses you need to address and create a plan to catch up and ultimately, surpass the competition.
Using the information from the Competitive Content Research, your businesses’ goals, priorities, and customer’s needs, we craft a cohesive cross-channel content strategy that focuses on 3-4 core content pillars. We use this strategy to achieve your business goals. We determine the SEO keyword strategy, identifying where terms will be used to encourage the best results.
A master monthly content planning calendar is created and shared with clients. This calendar outlines the content focus areas, channels, targeted keywords, and includes topics for blog or website development. A social media planning calendar also includes social media posts and image recommendations. This calendar is used for both development and distribution of content.
Once the strategy is in place, our team begins to create copy for your website, blog, social media channels, and email campaigns that align with the 3-4 core pillars and helps achieve your goals. We use strategically targeted keywords and linking strategies in all copy development.
If your team needs help adding content to your website or social channels, the team at Etched can help. We work in Wordpress, SquareSpace, Wix, and custom CMS programs. We can add the content, optimization elements, and images for your team so you can be freed up to focus on something else. We can also manage your social media sharing via native scheduling tools (on Facebook) which helps engagement. If you want to recycle evergreen content, we can recommend tools to manage the process for you and set everything up.
of marketers say content drives brand awareness
of people are inspired to see out a product after reading about it
of consumers are likely to buy from a company that products custom content
of consumers feel positive about a company after reading a custom content
On average, companies invest 32% of their total marketing budget in content. Those who rate themselves as most effective budget 37% and those who are least effective only budget 16%. Content marketing works when you invest time and appropriate budget.
To learn more about how our Content Marketing services can add to your marketing program, please contact us today.
Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.
Content Marketing drives brand awareness, leads, traffic, and revenue for companies every day. Dollar for dollar, content marketing generates
3x the leads
of traditional marketing channels. It provides
6x the website conversion
costs 62% less
than traditional channels. Content Marketing can drive leads and sales for your company.