The Etched Blog

What Is Marketing Strategy

Content Marketing, SEO, and Social Media are the three pieces of business growth in today's digital marketing world. While you may know what each one is and how ...

What is SEO?

What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.

What is Social Media Marketing?

The simplest definition of social media marketing is that you’re marketing your business on a social media channel. That doesn’t really answer the question what is social media marketing very well though, does it? Read more.

What is Content Marketing?

Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.

How does Google Work? Part 1: Understanding Google

The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.

5 Easy Ways to Create Better Content

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

Why Does Online Reputation Management Matter to Your Business?

Online Reputation Management is vital to your Content Marketing Program. Here’s Why.

Are Guest Blog Posts Worth the Effort?

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

Are You Ready to Hire a Freelancer?

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

When’s the right time to market your business?

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

How to Nail Your First Facebook Live

You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...

5 Free Ways to Promote Your Facebook Live

If you read last week's post, you learned all about how ...

3 Reasons Why SEO Matters

As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...

How Do I Do #allthethings?

As an entrepreneur, small business owner, or startup founder or employee, you probably feel like you have to do everything. And how the heck are you supposed to ...

Analyzing your Black Friday and Cyber Monday Performance

Marketing Strategy

I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...