The Etched Blog

Meta Description Lengths are Changing

One of the most important SEO elements for any webpage or blog post is the Meta Description. If you’re not familiar with the Meta Description, it’s ...

Etched Marketing is Changing to Better Serve You

As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s ...

Is this the end of Facebook for Small Businesses?

Calm down. Step away from the hype. Block the "gurus" and spend a few minutes understanding the changes and what they mean for your business. This update isn't ...

How to Write Marketing Messages Your Audience Wants

Last week in the Marketing Academy, we talked about identifying our ...

How Many Pictures Should Your Blog Post Include?

When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...

How to Identify Your Target Audience

Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...

Is Top-Level Domain Important to Your Business?

SEO

This is one of those questions that pops up on a regular basis because of the difficulty securing .com websites. There are so many options available today but ...

How to Create a Home or Office Video Studio

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Do 404 Errors Hurt Your Business?

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...

How to Use Facebook to Grow Your Business

Facebook… if you’re not using it for your business (or if you’re using it wrong), you are potentially hurting your business. According to ...

Do Facebook Ads Make Sense for Your Business?

Today's post is courtesy of Meg Brunson of EIEIO Marketing. Meg shares why she believes all businesses can benefit ...

How to Grow Your Business with Video Marketing

You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?

SEO Definitions

This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...

5 SEO Quick Wins

SEO, SEO for Beginners

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...

Introducing Etched's Marketing Academy

I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...