SEO Fundamentals Course

Learn how to leverage the power of SEO to grow your business. If you have a website or blog or you’re ready to launch a new one and you want to capture as much traffic as possible, this course is for you.

Marketing Academy

Take the Mystery out of Search Engine Optimization

Learn SEO Terminology

How to Create Strategic Content

How to Optimize on the Back End

Steps to Increase Your Web Ranking

What will you learn in the SEO Fundamentals course?

  • How Google Works.
  • The terminology you need to know to understand the process and what you need to do.
  • How to choose the right keyword for every page.
  • SEO best practices for on-page and off-page elements.
  • How to see what your competition is doing for their SEO. It’s fun to be sneaky, right? The truth is, it’s right there – I’ll show you how to find it.
  • Why you need great content AND backlinks to rank and what Google considers “great content” and how to secure the right backlinks.
  • How to run competitive backlink reports and use that to find potential guest blogging opportunities for yourself!
  • Free or cheap SEO tools you can use to find keywords, track your rankings, run competitive reports, and more.
  • How to read your Google Analytics reports and what you should be tracking.
  • What a Google Search Console account is, why it’s important, and how to set it up for your website.
  • Which metrics you should be tracking to see your SEO program’s results.
  • How to measure success.

"I love Etched Marketing Academy. I learn something new every week on the free live training sessions, and the courses are so in-depth that I learn why things work the way they do. I love the step-by-step guidance in the classes. There's so much to learn, but Rachel takes you through it step-by-step and provides the handouts and extra information you need to complete the work to market your business."

Diana Anghelus - Makeup by Diana

What you get in this course:

A Course Filled with Training, Tips, and Tools

Learn how to choose the right keywords every time, how to create content that your audience wants, and most importantly, how to make sure the search engines can read it and rank your site!

Templates and Swipe Files to Make Your Life Easier

Grab copies of keyword ranking spreadsheets, page optimization templates, reporting templates, guest blog post email outreach, domain authority tracking templates, and more. Everything you need to run your SEO program is ready for you to download.

Community and Support

Join a group of like-minded entrepreneurs and small business owners who are also working on SEO right now. Every other week we host a Facebook Live Q&A session with the group to ensure you don’t get left behind or stuck.

Best-Practice Knowledge from an SEO Expert

This course is led by Rachel Lindteigen, a professional SEO and Content Marketer with more than 15 years experience in digital marketing. She will teach you what to do to get results and what not to do so you don’t get in trouble with Google. SEO can be tricky, learn from someone who knows what it takes to rank #1 and has done it thousands of times over the course of their career.

Bonuses – to make your life easier

  • Keyword Research Secrets Training Program. Learn how to choose the right keyword every single time. Find out if you can rank for the term you’re choosing before you start writing.
  • Keyword Rank Tracker – track your SEO performance so you can see what’s working and what might need adjusted.
  • Authority Development Outreach Email Swipe File – if you want to secure links or guest blog posts, use these email swipe files to get started.
  • YouTube Optimization Best Practices Guide – YouTube is the second largest search engine, use this guide to help optimize your videos.
  • Pinterest Image Optimization Best Practices Guide – Pinterest is both a social network and a visual search engine. Use this guide to optimize your images and send more traffic to your blog or website.
  • SEO Strategy Video Training – learn how we determine which pages to add to a website or blog and how to optimize them for the most SEO success. This is the same strategy we use for Etched Marketing and we experienced 400% year over year growth for our SEO program lasy year.

"The SEO Fundamentals Course from Etched Marketing Academy broke down how Google's rankings work so that I could ensure the blog I created would rank for the right keywords. I learned what to do on my website, how to build links to it the safe way, and which tools to use to track my site's performance."

Jessica Haas


Purchase includes:

Access to Online Videos

Bi-weekly live Q&A session

Exclusive course resources & swipe files

Community support



One-time Payment


Save 20% vs monthly


3 easy payments of

$199 / month

($597 total)


Want to Know More About What’s Included in the SEO Fundamentals Course? Download a copy of the course syllabus now and find out for yourself.