Limited Time Offer

Make sure YOU get found when Buyers and Sellers Search online

97% of buyers used online searches to help find their homes in 2020.


If they can’t find you easily & quickly, they’ll use another Realtor.

Prospective Buyers and Sellers are searching online right now.

Are they finding you or a competing Realtor?

Here’s the thing, if they can’t find you right at the top of the page, they’re going to go to whoever is listed there.

Less than 1% of all searchers ever look at Page 2. You have to be on Page 1.

And, you my friend, have another big competitor to fight… you’re up against major sites such as Zillow,, Redfin and others.

So how in the world do you stand out when you’re fighting sites like that?

You target the right keywords (the ones Buyers and Sellers are searching) that you can rank for so that your website can be found easily.

So, the truth is, no one really wants to hear the words SEO or do SEO on their website but without it, you’re missing potential leads and home sales.

You know why Zillow, Realtor and the others show up there at the top of Page 1? It’s because they’ve done SEO for years.

And, it’s time for you to get started so you can generate leads and nurture them on auto-pilot too.

Are you buying leads from Zillow? It’s a great way to jump start your business but at $2,000 a month or more, it’s a big chunk of your marketing budget. Zillow gets those leads because they rank at the top of Page 1. They’re probably not paying for the leads they’re selling you.

You can learn how to drive leads for free, just like Zillow does and save yourself that $$$ each month.


Enroll in SimpleSEO for Real Estate today

Monthly Payments

3 Monthly Payments of:


Full Purchase

Single Payment of:


I get it. I say the word SEO, and you tune out because it sounds boring, hard, or techy.

But I want you to stick with me for a minute because this is about to change your life for the better.

SEO isn't sexy or fun like Social Media.


BUT it is free and it works much better

AND you can get a LOT MORE TRAFFIC from it than you'll ever get from organic social media.

Honestly, you're wasting your time if you're focusing on social and not SEO for Google. You will make you more money from SEO, and it keeps coming in for years.

Without SEO your website can’t do its job. Search Engine Optimization is a requirement for a website to drive customer leads.

“All of my leads this month came from Google!”

Diana Anghelus, Realtor

Did you know that on average 37% of all searchers visit the #1 search listing result?

60% of them go to the sites in positions 1-3

There are thousands of Real Estate related searches in almost every community every month.

That’s a lot of Buyers and Sellers who are looking for a Realtor.

Just because Zillow or show up at the top of the search results doesn’t mean there isn’t an opportunity for you.

You, my friend, simply need an SEO strategy that will drive leads who are looking to buy or sell a home on auto-pilot and that’s exactly what I can teach you.

So what's stopping you?

Why aren't you begging to learn more about SEO?

But, Rachel, I can hear you saying, I tried to do SEO in the past, and it was HARD.

It was confusing.

And it didn't work.

I get it! SEO is HARD and not fun to learn on your own.

It’s a lot of time spent watching YouTube videos (often full of terms you have to Google to even begin to understand), or lots of blog posts to read or podcasts to listen to and then there's a very good chance you may not get it right, which means you just wasted a bunch of time you could have spent working on your business, which is so frustrating.

Rather than selling houses, you were busy trying to learn how to get leads through your website. And in the end, it didn’t work. So frustrating.


But, what if it could be different?

What if Real Estate SEO was easy, with a professional walking you through every step of the process, teaching you how to tweak your website so that it turns into a lead generating & nurturing machine.

What if your website helped attract & nurture potential leads until they were READY to buy or sell and THEN you could step in and work with them?

What if you started selling 2 or 3 or 10 more homes each month thanks to all of the leads that your website generated for you?

What if you could stop paying for leads from your Broker or Zillow and make more money?

How much can your business grow with SEO? The possibilities are limitless.

"Rachel's superpower is her ability to break down and explain SEO in terms that were understandable. She gave us actionable strategies that we were all able to implement in our businesses right away."

I want to teach you how to use your website to generate and nurture leads so you can sell more homes.

You could keep trying to do it on your own.

Read the blogs. Watch the YouTube videos. Save your money.

I have lots of both available for you. But you can spend money to save time and, ultimately, make a lot more money. This, my friend, is one of those moments for your business.

You can avoid wasting your time and skip being frustrated & stressed & wondering if you've done anything right.

I'll be there to show you the way. I can show you exactly how to use SEO and Content to drive leads, nurture them, and turn them into Buyers and Sellers all from your website.

I'm so glad we worked on my 4 content pillars together. In real estate, it's very easy to generalize our target market - "Sellers" & "Buyers" - but once I focused my social media & SEO on more specific topics that fit my specialization, I immediately saw a difference in engagement. In fact, as soon as I implemented one of my pillars, it resulted in 2 appointments!

You can use outdated, and honestly icky tactics like cold calling, door knocking, FBSO visits, and more to try to grow your Real Estate business or you could switch your focus to the marketing channels your potential Buyers and Sellers WANT you to use.

Buyers and sellers use the internet to find homes for sale.

And to be found, you need to do SEO on your website. Without it, you won’t be found by potential buyers or sellers when they’re looking.

Whether you learn from me or go it alone, you need to learn SEO, and now is the time.

If they can't find you, they'll find someone else and become their customer.


But WHY is SEO so important to my success, Rachel? I don't get it. I have a website, isn't that enough?

SEO is the next step when you build a website. But it’s often overlooked because people don’t understand how important it is to their website’s success.

Without SEO your website will not be found as easily by potential customers. It won’t rank as high on Google’s results page as it could. And you won’t make as much money as you can with SEO.

Imagine what it would be like if:

Your website ranked on Page 1 for lots of terms related to buying or selling a home in your market.

Everyone you asked said, "I found you on Google!"

You started selling several houses every month to your leads who found you through your website’s SEO (organic traffic for the win).

You could spend your time doing what you love not worry about where your next sale was going to come from.

You could avoid cold calling, knocking on doors, chasing FBSOs and asking for referrals everywhere you go because you had better marketing in place.

It sounds AWESOME, doesn't it?

It doesn't just have to sound awesome. It can be YOUR REALITY.

Let me show you how.


What you'll learn:

What you need to do to your website to make sure that it shows up when people are looking to buy or sell a home in YOUR market.

How to find Real Estate keywords that you haven't even thought about yet that will draw in potential buyers or sellers and help turn them into leads.

Where to use your keywords - what belongs in a blog post, what goes on the website.

How to make sure your ENTIRE WEBSITE is Google Friendly so that every page you create has the chance to rank & make money for you.

How to find the BEST hidden opportunities - the ones the competition hasn't figured out yet!

How to snoop on the competition to figure out what they're doing so you make sure you can BEAT them.

Turn your web-site into a lead generation machine that’s loved by Buyers and Sellers alike.

Why SimpleSEO for Real Estate?

SimpleSEO for Real Estate is the only SEO class of its kind that's taught by a SEO professional who's worked with Fortune 500 clients for years.

It will walk you through the process step-by-step, and everything you're taught is tried & true, and I know it works.

By the end of class, your website will be Google Friendly and ready to become the lead-generating machine that you need it to be.

You'll be on your way to selling more homes without cold calling or door knocking.

SEO is the ideal matchmaker who connects your business with potential Buyers and Sellers all day, every day.

And SimpleSEO for Real Estate is your easy button.

Enroll in SimpleSEO for Real Estate today

Monthly Payments

3 Monthly Payments of:


Full Purchase

Single Payment of:


Here’s how it all breaks down

In this course, you will learn SEO in an easy step-by-step formula without confusion or tech overwhelm so that you can rank higher, get more traffic, and generate more sales from your website.

But how?

Well, let’s take a look at what’s included in SimpleSEO for Real Estate.

This course teaches you what to do, what tools to use, and how to track your efforts so that you know if your SEO is working. You learn what you need to know; we skip the fluff because you don’t have time to waste. 

Module One

Basics of SEO

In Module 1, you will learn the basics of SEO.


What SEO is

How SEO works 

How long SEO takes

How to partner with other websites to grow your SEO 

What to do first

Once you have a baseline understanding of how things work, it’s much easier.

Module Two

Keyword Basics

In Module 2, you’ll learn all about keywords. 


How many to target on your website

Keyword limits

Where to use your keywords

How to decide which pages are most important

Finding keyword opportunities

Now that you understand the rules associated with keywords, where to use them, and how often to use them on your website, it’s time to learn how to choose the right one for your website.

Module Three

Choosing Keywords

In Module 3, you will learn how to choose the right keyword every single time with the magic Simple SEO formula for keyword success.



Ranking opportunity

Customer intent

You’re moving along! You’re now able to choose your keywords confidently, you know which pages to use them on, you’re able to select the right keywords for your blog posts and your sales pages, and the best part is that you feel confident you’re doing it right. Go you! Now it’s time to start applying all this knowledge and use those keywords on your website to drive some traffic.

Module Four

Using Keywords

In Module 4, we dive into what you need to do on your website for SEO.


What you do for SEO on your website, walk-through

Which keyword you’ll use

Where to use your keyword

Where to use secondary keywords

How to use other content on your website to help your SEO

What other elements should include your keyword

How often to use your keywords on your page

Part 1 of the Simple SEO process is done. You’ve got your website optimized, and you know you’re driving traffic to the right pages based on what they’re interested in and what you want to sell. Now it’s time to help those pages rank even higher. We need to partner with other websites to get what Google sees as their endorsement or like for us.

Module Five

Website Authority

In Module 5, you will learn how to find link opportunities to build your website’s authority so that you rank higher.


You may have missed opportunities right now

Reach out to other websites

Look for PR opportunities

Social Media for SEO

All right, you’ve done it! Your website is SEO friendly, and you’ve started building links to it from other websites. Go you! The last step is to know what to track so that you can see how well everything is working for your business. You can’t celebrate if you don’t know there’s a reason to celebrate, right? And we want to celebrate your SEO success!

Module Six

Tracking Performance

In Module 6, you will learn what to track each month and, more importantly, what “good” numbers are so you know how you’re doing.


How much traffic do you get from SEO

Is it more or less than this time last year?

How much time are people spending on your website/webpage

Do they like the content you’re creating?

Does your content answer their questions?

Are your rankings increasing?

Is your authority increasing?

By the end of this course, you will fully understand how SEO works, what to do on your website, in what order, and how to continue to use SEO to grow traffic, leads, and sales on any website or blog.

Module - Real Estate

Real Estate SEO Training

In this bonus module, you will learn exactly what type of content you need to create to target buyers and sellers in YOUR market.

You’ll also learn how to create targeted pages for your particular farm communities so you can capture the attention of potential buyers or sellers in your area.


What SEO content do buyers in your area need?

What content should you include for sellers?

How to create the best neighborhood pages for your farm communities.

How to break up your content between your website and blog

How your blog supports your website

By the end of this course, you will fully understand how SEO works, what to do on your website, in what order, and how to continue to use SEO to grow traffic, leads, and sales on any website or blog.

When you enroll during this special limited-time enrollment period, you’ll get

Bonus #1

Hands on Coaching

Private facebook group with weekly office hours (Q&As) to ensure you get the answers you need to get results from your SEO efforts.

Bonus #2

Content Training

Learn how to plan & produce your SEO friendly content FASTER. No one wants to spend hours on every blog post or website page. Let’s speed things up.

Bonus #3

Website Review

I’ll personally review your website’s SEO with you to ensure it’s perfect for Google.

Monthly Payments

3 Monthly Payments of:


Full Purchase

Single Payment of:


I have been doing videos for a while and when I started blogging to build my SEO, I was feeling really overwhelmed. I was writing a script and writing the blog (which are slightly different but the same).

Anyway, I told Rachel about it and she mentioned that she doesn’t script she just writes the blog. To be honest that terrified me! Regardless, I dug deep and gave it a try… I used my blog post in the background during filming to keep me on track and now I just write a hook for the video.

It has worked our great! Now I feel way less overwhelmed and I only need to write one thing for each topic. Thanks Rachel!

The Etched Marketing Academy Guarantee

( from Rachel herself )

Let me start by saying,

Simple SEO for Real Estate is the most comprehensive, step-by-step SEO program for Realtors on the market today.

It’s for Realtors committed to driving more traffic, generating more leads, and ultimately selling more homes.

The Simple SEO course is taught by an SEO industry expert, someone who can (and will) answer your questions to get results. Someone who knows how to help businesses rank higher, get more traffic, more leads, and grow their businesses to levels they hadn’t previously thought about. More than that, someone who understands the Real Estate industry as well.

Our community is filled with helpful, motivated business owners & Realtors who are building businesses through their websites. When you join, you will become part of this exclusive group of Academy Students.

By the end of this class, you will have learned how SEO works, how to choose the right keyword every time confidently, and what to do for SEO on your website. You’ll be on the path to SEO success.

Enroll in SimpleSEO for Real Estate today

Monthly Payments

3 Monthly Payments of:


Full Purchase

Single Payment of:


What others have asked before registering for SimpleSEO for Real Estate

I’m feeling overwhelmed by everything I have to learn. Are you sure I can do this? 

Absolutely! I know it can feel scary and overwhelming when you’re trying to do it on your own, but here’s the best part about taking a class, you’re no longer on your own. Consider SimpleSEO your SEO easy button. By joining me in class, I’m going to break it down in a way that’s super clear and easy to understand (because I’ve been doing that for years for clients), and with our weekly Q&A sessions, you have the chance to ask any questions that do pop up.

Will I need to invest in other tools to complete this course? 

No, you won’t. You need to have a website or blog that you want to optimize. If you don’t have one yet and are taking the class to learn what to do as you build it, that is fine too. The SEO tools that I’m going to teach you to use are free.

Do I need existing tech skills to get through this class?

Honestly, no. I know SEO can seem confusing and technical, but as long as you know how to use Google search, open Word or Excel files, save a file, upload a file to your website, you will be fine. The technical skills that you need to complete this class are probably all things you already do regularly.

I outsource my SEO now, is there a reason to take this class? 

Oh, yes, there is a HUGE reason to take this class. Are you able to verify if you’re getting what you pay for with your SEO consultant, or do they talk over you in an attempt to confuse? I’ve worked with clients who had consultants for several years who did nothing and got no results, and they didn’t know until it was too late because they didn’t know what to ask or how to interpret the data (or they didn’t even get a report from the consultant). Whether you’re going to do your SEO or hire it out, it pays for you to know how to verify if it’s working. There are sadly some scammers out there who prey on small business owners.

I tried to do SEO before, and it didn’t work. Will it work this time? 

Yes, it will work. The great thing about SEO is that once you create the right strategy with the correct keywords and do the work, it starts to work. When someone attempts SEO, and it doesn’t work, it’s often because they’ve made a fundamental error in their keyword choice or strategy. It’s not too late to turn things around.

How long does SEO take to work?

The truth, SEO takes a while. It can take 12-24 months to see big results. The way it works is that we start to see the website’s authority increase, keyword rankings increase, traffic increase. It’s fun when you can begin to predict when traffic will increase.

I tried SEO before and got overwhelmed and gave up. Can I do this? 

Oh goodness, this is such a common question, and it makes me sad. Yes, you can do this. When we go it alone for something that seems confusing, it tends to make us feel like we can’t do it, and so we move it back to the bottom of the to-do list or skip it altogether. But when you join me in class, you’re no longer alone. You have an SEO expert to guide you and teach you and answer your questions. And that changes everything, my friend.

Will Rachel be available to answer my questions when I need help? 

Yes, I will. There will be a dedicated Q&A session once a week. I will check for questions before that time so that we make sure you get the answer you need, whether or not you can join us live because I know how hard it can be to join live and how utterly frustrating it is when you have a question and feel like you can’t get the answer you need. You can also post within our private Facebook group and ask your question during the week, and if it’s a quick question, I often answer them right away vs. wait until the next group Q&A.


You should give SimpleSEO for Real Estate a risk-free 14 days trial if you feel any of the following:

You want leads coming right to YOU

You need more traffic to your website

The thought of cold calling or door knocking leaves you cold

You need leads you don’t have to pay Zillow for

You need good leads that turn into actual buyers or sellers, not lookie-loos

You’re currently using a website from your Broker and you know you NEED to build one of your own and want to do it right from the start

You’re motivated to figure this out, but you’ve tried before, and it was overwhelming on your own

You’ve had learn SEO on your to-do list for a while now, but you haven’t started because, well, it feels scary

You’re not sure you can do this, but you want to try

You tried before and think you did it wrong because it didn’t work, and now you want to get it right

Hi, I'm Rachel!

I get it. You're frustrated. You're tired of chasing shiny objects. You're wondering if SEO will help your business as much as I say it will.

You're tired of trying to Google and YouTube your way out of this endless cycle of trying to figure it all out and ultimately wasting time you didn't have.

It seemed so much easier when you first decided to build your website. Now, everyone and their brother says they have the solution for you if you take their class.

You’re a busy professional and you don’t have time to waste on something that might not work.

I get it; you don't have time to waste. You don't have money to waste either. I've been there. I've taken the classes that I regretted later or the ones that I didn't finish because I didn't see the value they promised. And it is so frustrating because you're out time and money both.

SimpleSEO for Real Estate will show you how to make sure your website is the one potential buyers and sellers find when they’re searching online.

I've been an SEO Strategist for more than a decade, and I've been in Marketing for 20+ years now. I know a thing or two about SEO and digital marketing. I've worked with Fortune 500 companies and led their SEO strategies, and these are what I'm going to teach you in SimpleSEO for Real Estate. I’m also very familiar with the Real Estate industry. I’ve been a homeowner and Real Estate investor for 18 years. My Real Estate experience goes all the way back to the 80’s when I was writing open house newspaper ads for my mom’s listings. Yeah, I’m aging myself admitting that but I wrote newspaper open house ads as a kid.

I want you to join me in class because I know what a difference it can make for your Real Estate business. There are thousands of searches every day for Real Estate keywords. Let me show you how to show up high in Google’s results in YOUR community so buyers and sellers find you, not the competition so you can sell more homes.

Your SEO Bestie,


I am a student in Rachel's course, which is proving to be one of the most valuable investments I've ever made in my business.

Rachel's ability to break down terms and concepts in a way that allows her students to take meaningful actions is what makes this course a must-have for any business owner.

Lucy Kelly

SEO is for serious Realtors who get that a bit of time now can yield big results in the future.

Put another way, you can spend the next six weeks Googling and YouTubing it and trying to figure out SEO yourself, or you can join me in SimpleSEO and learn what to do. It doesn't matter if you'd never heard the word SEO before today. You can still do this.

I was very reluctant to learn about SEO for my real estate busines till I found Etched Marketing Academy.

Rachel responds quickly and answered my questions, helping me find the right keywords for my website optimization. I'm still learning, but I'm sure with Rachel I will get better at it.

Dinara Brockhuis, Realtor

Are You Ready?

Enroll in SimpleSEO for Real Estate today

Monthly Payments

3 Monthly Payments of:


Full Purchase

Single Payment of:


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