Driving Results

Content Research & Strategy

The critical foundation of any successful content marketing program is the research and strategy formation. We take the time to understand your audience, their needs, your content offerings, and the competition in order to craft a strategy that will drive results for your business.

Copy Development

Once the strategy is laid out, copy development is the next step. The team at Etched will ensure the goals set forth in the content strategy are met through blog and website copy. We drive your business through content.

Distribution & Amplification

Unlocking the mystery of when and where to share your content is a part of the overall strategic content marketing approach. The team at Etched will distribute and amplify your content where your customers live online.

Measurement & ROI

The critical last step of our process. We review and determine what worked and what didn’t so we can adjust the strategy for next time. We review the ROI so you can prove the effectiveness of your content marketing program.

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Why Content Marketing?

Content Marketing drives brand awareness, leads, traffic, and revenue for companies every day. Dollar for dollar, content marketing generates 3X the leads of traditional marketing channels. It provides a 6X website conversion and costs 62% less than traditional channels. Content Marketing can absolutely drive leads and sales for your company.

Why do companies struggle?

The missing key for many who struggle is a lack of a documented content strategy and not enough investment. Only 35% of companies have a documented content strategy. Interestingly, 35% of companies rate their content marketing efforts as very successful. Is there a correlation? You decide.

How much should you invest in your content marketing program? 

On average, companies invest 32% of their total marketing budget in content. Those who rate themselves as most effective budget 37% and those who are least effective only budget 16%.

Content marketing works when you invest time and appropriate budget.

  • Do you need more customers? 
  • Are your blog posts not being read?
  • How are your keywords ranking? 
  • Do you have a content strategy? 

   Do you have digital marketing questions? 

It’s time for help. 


Of marketers say content drives brand awareness.


of people are inspired to seek out a product after reading about it.


of consumers are likely to buy from a company that produces custom content.


of consumers feel positive about a company after reading custom content.

Read what’s new on the

Etched Blog

When’s the right time to market your business?

In Marketing Timing Matters Learn Why  We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog recently. If you missed the earlier posts on targeting the right person or finding the...

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Do You Need to Hire a Freelancer?

Do You Need to Hire a Freelancer for Your Content Marketing Program? If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your program is more conceptual than reality, you may be wondering the same...

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What Does Your Audience Need To Know?

What Does Your Audience Need to Know? Last week in the Marketing Academy, we talked about identifying our audience and making sure we’re targeting the right people with our message. This week we’re delving into what information do they need to know. Why are they...

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Have Marketing Questions? We've Got Answers.

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Etched Marketing: a Content Marketing Agency Phoenix, AZ

Etched Marketing
1334 E Chandler Blvd Ste 5-D47
Phoenix, AZ 85048

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