Etched
Marketing
Driving Results
Content Research & Strategy
The critical foundation of any successful content marketing program is the research and strategy formation. We take the time to understand your audience, their needs, your content offerings, and the competition in order to craft a strategy that will drive results for your business.
Copy Development
Once the strategy is laid out, copy development is the next step. The team at Etched will ensure the goals set forth in the content strategy are met through blog and website copy. We drive your business through content.
Distribution & Amplification
Unlocking the mystery of when and where to share your content is a part of the overall strategic content marketing approach. The team at Etched will distribute and amplify your content where your customers live online.
Measurement & ROI
The critical last step of our process. We review and determine what worked and what didn’t so we can adjust the strategy for next time. We review the ROI so you can prove the effectiveness of your content marketing program.
Schedule Your Free Digital Marketing Review Session Now
Why Content Marketing?
Content Marketing drives brand awareness, leads, traffic, and revenue for companies every day. Dollar for dollar, content marketing generates 3X the leads of traditional marketing channels. It provides a 6X website conversion and costs 62% less than traditional channels. Content Marketing can absolutely drive leads and sales for your company.
Why do companies struggle?
The missing key for many who struggle is a lack of a documented content strategy and not enough investment. Only 35% of companies have a documented content strategy. Interestingly, 35% of companies rate their content marketing efforts as very successful. Is there a correlation? You decide.
How much should you invest in your content marketing program?
On average, companies invest 32% of their total marketing budget in content. Those who rate themselves as most effective budget 37% and those who are least effective only budget 16%.
Content marketing works when you invest time and appropriate budget.
- Do you need more customers?
- Are your blog posts not being read?
- How are your keywords ranking?
- Do you have a content strategy?
Do you have digital marketing questions?
It’s time for help.
%
Of marketers say content drives brand awareness.
%
of people are inspired to seek out a product after reading about it.
%
of consumers are likely to buy from a company that produces custom content.
%
of consumers feel positive about a company after reading custom content.
Read what’s new on the
Etched Blog
Black Friday and Cyber Monday Content Planning in 5 Steps
Our Step-By-Step Guide to Black Friday and Cyber Monday Content Planning Black Friday and Cyber Monday are huge days for eCom and retail in general. If you have an eCom website and are planning to offer Black Friday or Cyber Monday specific deals, it’s time to get...
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Are You Listening to What Your Customers are Saying?
When it comes to digital marketing, the best strategy sometimes seems almost too easy or too good to believe. Your customers will tell you what they need to know. They’ll share what they need to buy your product or service. Are you listening to your customers? They...
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Holiday Content Planning Guide
It may seem crazy to be talking about holiday content planning when it’s still 100 degrees and sunny out. You're likely spending a lot more time in the swimming pool than thinking about your holiday content right now, but the thing is, it’s time to get started. If you...
read moreHave Marketing Questions? We've Got Answers.
Etched Marketing
Phoenix, AZ
