Driving Results


Content Research & Strategy

The critical foundation of any successful content marketing program is the research and strategy formation. We take the time to understand your audience, their needs, your content offerings, and the competition in order to craft a strategy that will drive results for your business.

Copy Development

Once the strategy is laid out, copy development is the next step. The team at Etched will ensure the goals set forth in the content strategy are met through blog and website copy. We drive your business through content.

Distribution & Amplification

Unlocking the mystery of when and where to share your content is a part of the overall strategic content marketing approach. The team at Etched will distribute and amplify your content where your customers live online.

Measurement & ROI

The critical last step of our process. We review and determine what worked and what didn’t so we can adjust the strategy for next time. We review the ROI so you can prove the effectiveness of your content marketing program.

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Why Content Marketing?

Content Marketing drives brand awareness, leads, traffic, and revenue for companies every day. Dollar for dollar, content marketing generates 3X the leads of traditional marketing channels. It provides a 6X website conversion and costs 62% less than traditional channels. Content Marketing can absolutely drive leads and sales for your company.

Why do companies struggle?

The missing key for many who struggle is a lack of a documented content strategy and not enough investment. Only 35% of companies have a documented content strategy. Interestingly, 35% of companies rate their content marketing efforts as very successful. Is there a correlation? You decide.

How much should you invest in your content marketing program? 

On average, companies invest 32% of their total marketing budget in content. Those who rate themselves as most effective budget 37% and those who are least effective only budget 16%.

Content marketing works when you invest time and appropriate budget.


Of marketers say content drives brand awareness.


of people are inspired to seek out a product after reading about it.


of consumers are likely to buy from a company that produces custom content.


of consumers feel positive about a company after reading custom content.

Read what’s new on the

Etched Blog

Is this the end of Facebook for Small Businesses?

No. It's not the end of Facebook for Small Business Calm down. Step away from the hype. Block the "gurus" and spend a few minutes understanding the changes and what they mean for your business. This update isn't a bad thing. In fact, I think it will be very good for...

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How Etched Marketing is Changing in 2018

As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s important to reflect upon both your successes and challenges. If you only look at the success, you miss a big part of...

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Meta Description Lengths are Changing

One of the most important SEO elements for any webpage or blog post is the Meta Description. If you’re not familiar with the Meta Description, it’s a tag that’s added into the HTML (code) of your website that lets the search engine crawler know what your page is...

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Etched Marketing: a Content Marketing Agency Phoenix, AZ

Etched Marketing
1334 E Chandler Blvd Ste 5-D47
Phoenix, AZ 85048

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