Etched

Marketing

 

Driving Results

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Content Research & Strategy

The critical foundation of any successful content marketing program is the research and strategy formation. We take the time to understand your audience, their needs, your content offerings, and the competition in order to craft a strategy that will drive results for your business.

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Copy Development

Once the strategy is laid out, copy development is the next step. The team at Etched will ensure the goals set forth in the content strategy are met through blog and website copy. We drive your business through content.

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Distribution & Amplification

Unlocking the mystery of when and where to share your content is a part of the overall strategic content marketing approach. The team at Etched will distribute and amplify your content where your customers live online.

Measurement & ROI

The critical last step of our process. We review and determine what worked and what didn’t so we can adjust the strategy for next time. We review the ROI so you can prove the effectiveness of your content marketing program.

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Why Content Marketing?

Content Marketing drives brand awareness, leads, traffic, and revenue for companies every day. Dollar for dollar, content marketing generates 3X the leads of traditional marketing channels. It provides a 6X website conversion and costs 62% less than traditional channels. Content Marketing can absolutely drive leads and sales for your company.

Why do companies struggle?

The missing key for many who struggle is a lack of a documented content strategy and not enough investment. Only 35% of companies have a documented content strategy. Interestingly, 35% of companies rate their content marketing efforts as very successful. Is there a correlation? You decide.

How much should you invest in your content marketing program? 

On average, companies invest 32% of their total marketing budget in content. Those who rate themselves as most effective budget 37% and those who are least effective only budget 16%.

Content marketing works when you invest time and appropriate budget.

  • Do you need more customers? 
  • Are your blog posts not being read?
  • How are your keywords ranking? 
  • Do you have a content strategy? 

   Do you have digital marketing questions? 

It’s time for help. 

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Of marketers say content drives brand awareness.

%

of people are inspired to seek out a product after reading about it.

%

of consumers are likely to buy from a company that produces custom content.

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of consumers feel positive about a company after reading custom content.

Read what’s new on the

Etched Blog

SEO Definitions

Etched’s Marketing Academy The SEO Terms You Need to Know This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super technical. Honestly, it can be. I’ve left meetings with my...

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5 SEO Quick Wins to Try Today

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not really sure what to do to improve your SEO efforts. Here are 5 SEO quick wins you can try right now and start seeing results. Now,...

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How to Perform a Content Audit

Content Audit 101: Step By Step A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing...

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Etched Marketing

Phoenix, AZ

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