The Etched Blog

Three things to do when you start a business

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

Congrats! You've made the decision, you're tired of the juggle, and you're ready to start a business. It feels great. Of course, it does! This move is going to c...

Being a Working Mom is Hard

Working Mom Life

No one tells you how hard it is to be a working mom the truth. Let's talk about something we all feel but don't want to admit openly for a minute. Being a mo...

Are You Ready to Be Your Own Boss?

Marketing Strategy, Small Business Marketing Tips, Working Mom Life

Have you ever found yourself sitting at your desk, daydreaming of a change and wondering what type of business you could start to earn enough money to quit your ...

Building Your Business in an Hour a Day

Small Business Marketing Tips, Working Mom Life

Hey there mama Today, we're taking a little different approach to the email and training, and rather than talking about a marketing topic; I want to spend a few ...

How to do Competitive Pricing Research

Marketing Strategy, Small Business Marketing Tips

Have you ever wondered what your competitors were doing? Of course, you have, we all do. We're all curious about our competition. What are they doing? What are t...

How do you choose a location for a business?

Marketing Strategy, Small Business Marketing Tips

How do you choose the right location for your business? It's easy to choose the right location for your business if it's online. All you need is a good website...

What's an Opt-In?

Marketing Strategy, Small Business Marketing Tips

It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...

How to Track Your SEO Progress

Local SEO Tips, SEO, Small Business Marketing Tips

If you've been working on your SEO for a while, you've probably wondered if it's making a difference. You may have some anecdotal evidence like more calls or lea...

Why Your FAQs Need their own Page

Local SEO Tips, Marketing Strategy, SEO, Small Business Marketing Tips

We're moving into more advanced SEO strategy as we talk about why your FAQs need their own page. Most websites have one single FAQ page, but when an SEO strategi...

Types of Marketing Explained

Content Marketing, Marketing Strategy, SEO, Small Business Marketing Tips, Social Media

As a small business owner, it can be overwhelming trying to create your marketing plan and understanding the different types of marketing. There are so many opti...

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