The Etched Blog

Should you set up a business entity?

Building a Business, Small Business Marketing Tips

Congratulations! You've decided to start your own business. It's exciting. Maybe you've been thinking about doing this for a long time. Perhaps something in life...

How not to be perceived as sleazy

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're building a business and trying to find new customers, it can be tough to know what to do to avoid seeming sleazy. When I talk to people who want to s...

3 Ways to Find New Customers

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're just starting, it can be hard to know where to find customers for your new business. It's one of the most common questions my students and clients bo...

Do you feel like you don't have enough quality time with the kids

Building a Business, Working Mom Life

I hear you, mama. Do you ever feel like you're missing out? Do you feel like there's just no quality time with the kids? Are you forever running from one event t...

How to create a content calendar

Building a Business, Content Marketing, Marketing Strategy, Small Business Marketing Tips

You've decided you're going to do this, you're starting a business! Yay! Maybe you've already got one and now you need to figure out what to share on your social...

Are you Building a Business or is it a Hobby?

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're building a business as a side hustle, sometimes, people will look at it more like a hobby, and that can be frustrating, right? I've seen people quest...

How to Make Sure You Make Money from Your Business

Building a Business, Marketing Strategy, Small Business Marketing Tips

It should seem simple and straightforward that when you're building a business, you want to ensure that you make money, but unfortunately, it doesn't always happ...

Is a pandemic a good time to start a business?

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

That's the million-dollar question right there, isn't it? Is the pandemic a good time to start a business? You know what, it might be a perfect time. It seems cr...

It's time to Believe in yourself

Building a Business, Small Business Marketing Tips, Working Mom Life

I see you, mama. I feel you. You want to leave corporate behind, but you're afraid you can't do it yourself. It would be best if you had the security of that pay...

How much money do you need to start a business?

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

People often say they want to start a business, but they don't have the money. Students will ask, what do I need to spend to start a business? How much money? Yo...