Etched Marketing Academy Courses

Hi, I'm Rachel, and I've spent more than 20 years in organic marketing and the past eight as an entrepreneur. I want to teach you how to use organic marketing channels like SEO, content marketing, blogging, and email to grow your business.

Etched Marketing Academy Courses

Hi, I'm Rachel, and I've spent more than 20 years in organic marketing and the past eight as an entrepreneur. I want to teach you how to use organic marketing channels like SEO, content marketing, blogging, and email to grow your business.

After this long, I know which organic marketing strategies work and which ones don't. Let me teach you how to rank at the top of Google, make money blogging, grow an email list, and generate loads of organic (that's the free traffic from Google) website traffic. I'll save you the time and frustration that come from too many hours of Google and YouTube and the ensuing overwhelm, frustration, and confusion.

You probably already know that you need search engine optimization to get to the top of Google. You don’t get there without doing the work. But SEO can be hard to learn on your own; maybe that’s stopped you so far. You spend months Googling and researching to piece it all together and still wonder if you’re doing it right, and half the time, you don’t get results, and you give up thinking SEO doesn’t work for your niche.

It can feel way too overwhelming for a beginner when you try to do it on your own. You don't have to do it alone. I have SEO courses and mini-courses to help guide you.

You are a small business owner who doesn’t have an SEO expert on staff to explain it all to you, and yet you know you have to do this to show up online. You need someone to explain it to you in an easy-to-understand way without tons of lingo or acronyms you don’t know.

You are a small business owner who doesn’t have an SEO expert on staff to explain it all to you, and yet you know you have to do this to show up online. You need someone to explain it to you in an easy-to-understand way without tons of lingo or acronyms you don’t know.

If you’re ready to learn how to work with Google, create the content your ideal customer is searching for, and optimize it for Google, it’s time to get started with Simple SEO Content.

If you’re ready to learn how to work with Google, create the content your ideal customer is searching for, and optimize it for Google, it’s time to get started with Simple SEO Content.

Complete SEO Course

Simple SEO Content

10 modules - Everything you need to know to create an SEO Content Strategy for your business

Simple SEO Content is my complete SEO Content course. This course will teach you how to use SEO and Content Marketing to create a complete organic marketing foundation for your business. You’ll learn how to rank higher on Google and generate more organic traffic for your website for years. You’ll also learn how to streamline your content production so that you spend less time and get better results from your efforts.


Rachel’s course, SimpleSEO, was the perfect course for me to dive deeper into my understanding of SEO and SERP. I found the course to give enough information while also not overwhelming me in the process. This allowed me to finish the course ahead of schedule and I felt empowered and well equipped to take action on writing an SEO optimized post on my blog. Using Rachel’s measurement tools, I successfully tracked my efforts and learned that my post ranked on the first page and first position for my targeted keyword. As a beginner in SEO I’m thrilled I took on the investment of SimpleSEO because the course and my actions allowed me to drive actual results to my business.

- Sandy Park


My students and I found Rachel's SEO training EXTREMELY valuable. We are a group of artists and handmade sellers, most of which have very little (to no) technical knowhow, so foraging into the world of SEO feels a bit like going into a jungle while blindfolded. Rachel's superpower is her ability to break down and explain SEO in terms that were understandable, and she gave us actionable strategies that we were all able to implement in our businesses right away.



I am also a student in Rachel's course, which is proving to be one of the most valuable investments I've ever made in my business. Again, Rachel's ability to break down terms and concepts in a way that allows her students to take meaningful actions is what makes this course a must-have for anyone with an e-commerce business. I highly recommend this course and will be a student for life!

- Lucy Kelly


I loved getting the chance to work with Rachel Lindteigen and learned so much from her SimpleSEO workshop! Our office was full of content and ideas that we had compiled for many years, but lacked the knowledge on how to put those to work for us! Rachel took us step my step and gave us the tools we needed to put our content to work for us! I highly recommend this course to anyone who needs a basic understanding of SEO and a jumping off point. Rachel is responsive and answers each and every question!

- Maggie Wright


I'm so glad we worked on my 4 content pillars together. In real estate, it's very easy to generalize our target market - "Sellers" & "Buyers" - but once I focused my social media & SEO on more specific topics that fit my specialization, I immediately saw a difference in engagement. In fact, as soon as I implemented one of m pillars, it resulted in 2 appointments!

- Andrea Thorlakson


For years I neglected to learn SEO because it felt too big and complicated to tackle – then, Rachel was able to break it down and make it super easy to understand.



Her trainings guided me through exactly what I needed to do to rank on Google – and she set realistic expectations, so I’d know exactly what to expect. As she estimated, about 12 months after implementing her recommendations I began to reap the benefits of SEO, and 3+ years later it’s STILL paying off.



SEO has been an instrumental piece of my business revenue growth – I can track the pages that are making me money and see that traffic is coming from search. I can’t imagine how far behind I’d still be if I hadn’t put my trust in Rachel and taken the time to learn SEO for myself.

- Meg Brunson