Etched Marketing is a digital marketing agency based in Phoenix, AZ. We specialize in SEO, Content Marketing, and Social Media and helping clients leverage the three together to create cohesive cross-channel marketing campaigns that drive results.
Our Founder, Rachel Lindteigen is a 20-year marketing industry professional who worked for special events, non-profits, franchise organizations, education companies, and for several ad agencies before founding Etched Marketing. She founded Etched Marketing to help brands unite with their customers and have meaningful conversations that drive conversions.
Rachel holds a degree in Broadcast Journalism from the Walter Cronkite School of Journalism and Telecommunications at Arizona State University and an MBA with a special focus on Marketing. Her background in journalism helps craft content strategies for clients that address their customers’ questions and drive sales. The MBA provides the business understanding to make strategic decisions about budgets and ROI with her clients.
She’s worked with clients in many industries over the years. Her strategies and tactics have driven clients to the top of Google’s 1 st page for terms including home décor, mirrors, Christmas decorations, backpacks, diaper bags, handbags, purses, winter coats, winter jackets, chocolates, diamond engagement rings, and more. Past clients have driven over $1 million per month from SEO revenue alone. Some have experienced 100% year-over- year growth for several years in a row.
In 2017, Rachel decided to launch Etched Marketing Academy to provide best practices and evidence-based marketing training to small business owners, entrepreneurs, and startups who needed to have great marketing strategies to succeed but couldn't afford to hire a marketing staff or agency. Etched Marketing Academy provides free training, marketing tips, and advice for anyone who wants to learn how to market their business like a pro. We also offer online, on-demand video courses with private accountability groups to ensure you can implement the strategies that are taught in our training programs.
For years, Rachel received questions from friends and family who owned small businesses. They weren't sure who to listen to and when they shared what the so-called, "experts" or "gurus" recommended, most times, it wasn't right. She would walk them through what to do instead. Looking at the online marketing industry, she saw a lot of people who had no professional marketing experience touting themselves as online marketing experts.
Rather than grow frustrated by the misinformation that was shared, she decided to launch Etched Marketing Academy. She felt that the size of someone's budget shouldn't limit the level of expertise they could receive. If you're willing to do the work and can invest a little in a training program, she would help you learn. Rachel had already spent 10+ years running marketing training classes and speaking at industry events, so this was a natural next step.
If you're interested in learning how to market your business like a pro, please join us in the Marketing on a Shoestring Budget group on Facebook today.