Marketing Academy

Learn to Market Your Business Like a Pro

When done right… Marketing Works

Learn the best practices and strategies that we have used for our clients and how you can implement them for your business.

Marketing is a skill-set that professionals spend years refining. They learn what works in different markets, how far in advance you have to work to achieve goals, how to determine if the goals that are set are obtainable, and more. Having a professional background in marketing is the key to marketing success. What if you don’t have that experience? Maybe you’ve transitioned to small business owner or entrepreneur mid-career, and you’ve got the best idea for a product, but you don’t know how to bring it to market. You can learn how to market like a pro with the Marketing Academy from Etched Marketing.

We’ll teach you the best practices and strategies that lead to success.

FREE 5-Day Marketing Training Workshop

During this workshop you will learn how to:

  • Review your Ideal Customer targeting
  • Set goals for Q1 that you will work to achieve
  • Review your pricing and product offerings for new ways to make money
  • Develop a Marketing Plan to reach your goals
  • Learn how to track your results in Google Analytics and other programs

Marketing Foundation for Success

During this workshop you will learn how to:

SEO Fundamentals Course

What will you learn in the SEO Fundamentals course?

  • Learn SEO Terminology
  • Learn Best-Practice Knowledge from an SEO Expert
  • How to Create Strategic Content
  • How to Optimize on the Back End
  • Steps to Increase Your Web Ranking

Includes training, tips, tools, templates, swipe files, community and support!

Learn More BUY NOW

Who Is Etched Marketing Academy Right For?

This program is for business owners who want to move their marketing efforts up to the next level. Whether you have a plan in place or not, you know you need to market your business better to grow your business, achieve your goals, and succeed. You’ve got a lot at stake, and you don’t want to risk getting the wrong advice (again?).

  • You’ll learn what to do to grow your business the right way.
  • You’ll learn how to determine what’s working and what isn’t.
  • You’ll learn how to analyze results to figure out what to change next time.
  • You’ll learn the fundamentals that are required to be successful with your marketing campaigns.

What are People Saying?

Why Does Having a Professional Marketing Career Matter for Training?

The depth of experience that comes with a 20-year marketing career is not something that can be replicated easily or quickly. Rachel knows what works and more importantly, why it works. Not to disparage those who are self-taught but there’s a big difference between learning something and implementing it for yourself and managing clients’ programs. When you’re working for an in-house marketing team or an agency with clients, you are responsible for the results. You have to be able to answer the hard questions. If something works, you need to know why. If it doesn’t work, you need to know why. And you need to know what you’re doing differently next time before the client asks. It’s this type experience that you don’t get when you’re self-taught. You just can’t have the same depth and understanding of the topics at hand. Why does this experience matter to you if you’re taking a class? Well, think for a moment. Would you rather have a surgeon who went to school for years, completed their residency, and has been in practice for 20 years, completing this operation thousands of times perform surgery on you or the person who learned how to perform surgery by watching a YouTube video or reading a blog post and then tried it once or twice before? Yes, it’s a silly analogy because you’d never have an inexperienced, self-taught person operate on you. We all know that. The marketing of your business is as important to your business's overall health as surgery is to yours. If you wouldn’t trust an inexperienced surgeon, why trust an inexperienced marketer?

How is Etched Marketing Academy Different?

Etched Marketing Academy is led by our founder, Rachel Lindteigen who is a marketing professional. She’s been in the industry for twenty years, working with clients in small business, non-profits, startups, franchise organizations, and large e-commerce retailers. Rachel has spent years learning how to market businesses both online and offline. She also has education in both content marketing and traditional marketing. Rachel holds a BA degree in journalism and an MBA in Marketing. She’s invested time and money into learning her craft and has led a successful career. If you’d like information on Rachel’s professional career before founding Etched Marketing, visit her LinkedIn profile to learn more.

Rachel has taught marketing training programs for 10+ years. From Introduction to Marketing Principals for brand new business owners, to SEO and digital marketing skills for small businesses in a crowded market, to content strategy for large-scale e-commerce websites and brand names you know and love, she knows what it takes to succeed. She can teach you how to set achievable goals, streamline your processes, and succeed in your business.

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