When done right… Marketing Works
Learn the best practices and strategies that we have used for our clients and how you can implement them for your business.
Marketing is a skill-set that professionals spend years refining. They learn what works in different markets, how far in advance you have to work to achieve goals, how to determine if the goals that are set are obtainable, and more. Having a professional background in marketing is the key to marketing success. What if you don’t have that experience? Maybe you’ve transitioned to small business owner or entrepreneur mid-career, and you’ve got the best idea for a product, but you don’t know how to bring it to market. You can learn how to market like a pro with the Marketing Academy from Etched Marketing.
We’ll teach you the best practices and strategies that lead to success.
What will you learn in the SEO Fundamentals course?
This program is for business owners who want to move their marketing efforts up to the next level. Whether you have a plan in place or not, you know you need to market your business better to grow your business, achieve your goals, and succeed. You’ve got a lot at stake, and you don’t want to risk getting the wrong advice (again?).
The Content Planning & Production course and How to Launch a Blog People WANT to Read courses from Etched Marketing Academy have helped me streamline my blogging efforts so much! I learned how to create content pillars that my audience wants to read and tips and tricks for content topic generation, so I never run out of great ideas to write. I’ve also learned how to set my blog up for future monetization efforts. I’d already started my blog when I took the programs, and they helped me refine what I was doing and add in the strategy that was the missing piece. It’s working so much better now!
I love Etched Marketing Academy. I learn something new every week on the free live training sessions, and the courses are so in-depth that I learn why things work the way they do. I love the step-by-step guidance in the classes. There’s so much to learn, but Rachel takes you through it step-by-step and provides the handouts and extra information you need to complete the work to market your business.
5 Step Content Planning & Production Secrets taught me how to plan my blog, email, and social media content every month. I learned how to create a content calendar, determine how much material to post, and plan everything out in advance, so it takes me less time to produce more content!
Etched Marketing Academy’s programs are fantastic. They provide the insights and depth that you need to understand why a marketing strategy works. The course How to Create a Blog that People WANT to Read helped me so much with my blog launch. It helped me refine my targeting, define my audience, establish my content pillars, and ensure I was creating content people wanted to read, which allowed me to build a blog that will eventually be monetized and support a growing business. I love how strategic the programs are.
SEO Secrets for Success - the 5 Step SEO Process from Etched Marketing Academy broke down how Google’s rankings work so that I could ensure the blog I created would rank for the right keywords. I learned what to do on my website, how to build links to it the safe way, and which tools to use to track my site’s performance. The strategies laid out in the training programs have been tested and work. I trust Etched Marketing Academy for my marketing training because I know I’m learning to do it the right way and I’m building a business where that matters to me.
The depth of experience that comes with a 20-year marketing career is not something that can be replicated easily or quickly. Rachel knows what works and more importantly, why it works. Not to disparage those who are self-taught but there’s a big difference between learning something and implementing it for yourself and managing clients’ programs. When you’re working for an in-house marketing team or an agency with clients, you are responsible for the results. You have to be able to answer the hard questions. If something works, you need to know why. If it doesn’t work, you need to know why. And you need to know what you’re doing differently next time before the client asks. It’s this type experience that you don’t get when you’re self-taught. You just can’t have the same depth and understanding of the topics at hand. Why does this experience matter to you if you’re taking a class? Well, think for a moment. Would you rather have a surgeon who went to school for years, completed their residency, and has been in practice for 20 years, completing this operation thousands of times perform surgery on you or the person who learned how to perform surgery by watching a YouTube video or reading a blog post and then tried it once or twice before? Yes, it’s a silly analogy because you’d never have an inexperienced, self-taught person operate on you. We all know that. The marketing of your business is as important to your business's overall health as surgery is to yours. If you wouldn’t trust an inexperienced surgeon, why trust an inexperienced marketer?
Etched Marketing Academy is led by our founder, Rachel Lindteigen who is a marketing professional. She’s been in the industry for twenty years, working with clients in small business, non-profits, startups, franchise organizations, and large e-commerce retailers. Rachel has spent years learning how to market businesses both online and offline. She also has education in both content marketing and traditional marketing. Rachel holds a BA degree in journalism and an MBA in Marketing. She’s invested time and money into learning her craft and has led a successful career. If you’d like information on Rachel’s professional career before founding Etched Marketing, visit her LinkedIn profile to learn more.
Rachel has taught marketing training programs for 10+ years. From Introduction to Marketing Principals for brand new business owners, to SEO and digital marketing skills for small businesses in a crowded market, to content strategy for large-scale e-commerce websites and brand names you know and love, she knows what it takes to succeed. She can teach you how to set achievable goals, streamline your processes, and succeed in your business.