3 Ways to use AI tools for SEO and not get in trouble with Google

Simple SEO Podcast, SEO, Blogging

AI tools are all the rage right now. But Google’s latest update penalized sites that relied heavily upon AI-generated content. Maybe that’s why you are wondering about using AI tools for SEO. The good news is that you can use AI tools in your SEO program. There are ways they can help you speed up your content development or optimization process without getting into trouble with Google.


How to use AI tools for SEO without getting in trouble with Google


Google doesn’t want you to have AI tools like Chat GPT or others create your content for you because it’s not unique, different, or even really helpful. AI-generated content is created by crawling what’s already available on the web and putting it together into a new blog post or website page. It does not really provide much value to the reader or offer a new perspective or anything like that.


But there are ways you can use AI tools to speed up the process for sure.


Use AI Tools for SEO Keyword Research


Did you know you can start your SEO keyword research with an AI tool? You sure can. Log into your favorite tool and ask it to help you generate possible SEO keyword ideas for your niche. You can ask it to suggest keywords that are lower competition. You can ask the tools to provide a chart with the keywords, search volume, and competition information so you can easily review the data.


Don’t simply trust the AI tool’s recommendations. Go to Google and verify the search volume and competition to see if it looks like your website could rank for this particular keyword before you consider using it for your website or blog. AI tools are just that; they’re tools, and while they’re getting better, they’re still relatively new. Sometimes, they’re good, and sometimes, the information is incorrect. It’s important that you know what to look for to determine if a keyword is a good one for your website or blog.


You can also use AI Tools to write your Title Tags and Meta Descriptions


You’ll need to tell the tool what standards to follow, how long each element should be, who your target audience is, and what your SEO keyword is, but you can have tools help you create your SEO elements. This is especially helpful if you’re not used to writing them yet, and it takes you a long time to come up with one for each page.


Remember, you want to make sure you’re choosing a different SEO keyword for each page or blog post and following Google’s best practices for your Title Tags and Meta Descriptions. Give that information to the tool because I’ve seen them return improperly formatted SEO elements in my testing.


Using AI tools to create your SEO content

Don’t do this. AI content will not help you win with Google SEO. This is where many sites got themselves into trouble recently. However, you can use your tools as tools and have them help you brainstorm titles or topics for your blog posts.


You can also use a tool to help you outline your post. It can produce a first draft of one for you. I wouldn’t publish anything from an AI tool without a lot of editing from you because, again, what you get from the tool is content that’s already on the web somewhere. So it’s not new, it’s not unique, it’s not really providing much value or your own perspective or anything like that. So don’t have it write the posts for you and publish them. People tried to cheat the system, but Google is pretty smart, and they removed those sites quickly.


Use AI tools to speed up your process


Have an AI tool help you with your SEO content development. Use them to kick off your SEO keyword research, brainstorm topics for your niche, create an outline for your next blog post, and maybe even have them write a rough draft for you (I personally don’t do this because I find it’s faster to write the post myself but some of my students find it very helpful). When it’s time to do SEO on your content piece, have the tool write your Title Tag and Meta Description for you. You can also add your blog post to the editor and ask if there’s anything else you should consider adding – ask for other semantically related topics that could expand your post.


AI tools can speed up the SEO and content development process. Use them as tools, not rely on them to create your content, and you shouldn’t get in trouble with Google. If you want to learn how to do SEO on your website or blog, join me in Simple SEO Content, and I’ll teach you how to do search engine optimization on your website and blog step-by-step.