5 SEO Quick Wins to Get More Organic Traffic

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not sure what to do to improve your SEO efforts. Here are 5 SEO quick wins you can try now and start seeing results. You could start to see your keyword rankings improve and get more organic traffic to your website by making a few of these quick SEO changes to your website. 

Check the length of your Title Tags and Meta Descriptions for an SEO quick win

If your Title Tags or meta descriptions are too long, Google will truncate them, and what shows in the search results may not make sense to a searcher. It's a good idea to search for your results on Google and see what they look like. You want to ensure your search results make sense and look good for potential visitors. If you find that they don't look good or they cut off, you can edit them on your website, and Google will update what they show. 

Google doesn't always show what you write in your Title Tag and meta description, but it's still a good idea to create optimized ones for each page of your website or blog.

Fix any duplicate Title Tags or Meta Descriptions 

Look at each page or blog post on your website and make sure it has unique Title Tags and meta descriptions. Duplicate or missing Titles and Metas will not help your SEO, but cleaning them up and ensuring they follow SEO best practices and target unique SEO keywords can boost your website's rankings. 

Make sure you're targeting different SEO keywords for another SEO quick win

Google will rank your site twice for the same keyword. That’s all. Two pages on your website will be ranked for any given keyword. If you’re targeting the same keyword on multiple pages, it’s time to review and refresh. You may need to rewrite some of your copy or update your Title Tags and Meta Descriptions to reflect new targeted keywords. You may be able to adjust slightly by targeting a long-tail keyword rather than a short-tail one. If that’s potential, it’s a quick fix. If not, you may need to edit or create a new page.

Targeting more keywords is the key to having more pages potentially rank in Google's search results.

Clean up any confusing content issues on your website or blog

Google wants to understand your website the best it possibly can, and if you have lots of different items on the same page, Google will be confused by your content. The best practice is to create a page for each product, offering, etc., and choose an SEO keyword for each page. Use that keyword in the places that Google will look for SEO information on your website. 

Update any old content that's still getting traffic for an SEO quick win

If you have an evergreen blog post or website page getting traffic, now is the time to review and update. Google wants to deliver new content to their users, their technical name for this is, Query Deserves Freshness. While it’s not essential to know QDF, it helps to keep it in mind when you’re working on your website. A blog post from five years ago is not fresh. However, if that blog post still drives good traffic and engagement, it’s worth a refresh, new pictures, and an update to the information. In five years (or even one), something’s probably changed, and at least one part of the old post is perhaps outdated. Give it a quick refresh and see if it helps drive more traffic. I do this on my blog regularly, and it helps so much. This post was originally written in 2018 and has been updated several times. This most recent update is happening in July 2024, and I've changed quite a bit this time. 

These SEO quick wins can help drive more organic traffic to your site

Try these five SEO quick wins for your website or blog today and see how much new traffic you can generate. SEO doesn’t have to be scary or super involved to be effective. You just need to manage your program on an ongoing basis. It requires continual refresh/renewal to stay at the top of the rankings.

Have you done a quick SEO refresh? If so, what did you do, and what results did you see? I’d love to hear.

If you're unsure how to update your website or blog and want to learn, join me in Simple SEO Content and I'll walk you through the process step-by-step.