Spoiler alert: Yes! You can use SEO to sell online courses. Absolutely.
And you should.
Many course creators seem to focus only on using Facebook or Instagram ads, but there is a huge missed opportunity for using SEO to sell your online course. You should be optimizing your website for the search engines and making it easier for Google to understand what your website is about so they can send you more potential customers. You want to have a multi-channel marketing approach for your online course business. What the heck does that mean? It means you want to focus on more than one marketing channel so that if something happens to the one, you’re not sunk. You should be generating leads from multiple channels each month to protect your business. It would be great to see leads come from people coming directly to your website, SEO, ads, social media, and your email list. You want lots of leads to grow your business.
SEO or search engine optimization is a process we use to help Google better understand what our website is about to send more potential customers to us. If you can sell your online course on your website, then you can (and should) use SEO as part of your marketing strategy.
You will need to create content for your online course on your website, and you’ll need to optimize that content for Google.
There are several steps to selling your online courses via SEO.
The more content you create and optimize content related to your business, the more opportunities you have for new customers to find you via Google. When you use an SEO content strategy to develop your blog content, you can address the questions your potential customers ask the most and then, hopefully, have your blog posts rank high in the search results, sending people to your website.
Think of every blog post you create as an opportunity for a new customer to find you because that’s what it is.
If you’re ready to learn more about SEO, get your copy of my free SEO Quick Start Guide and find out what to do on your website or blog so that you’re optimized for Google and take my free SEO class, 3 crazy easy secrets to getting found on Google today.
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Grab your copy of the Quick Start Guide, join me in class, and you’ll be on your way to making SEO your favorite marketing channel. Once it clicks it changes everything. 📈💸🔥
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