The Best Content Marketing Ideas for Real Estate

Are you ready to build your Real Estate business with the super powerful combo of SEO and Content Marketing? The two working together are unstoppable. But even knowing they work so well, it can still be hard to know what to create, so here are my best content marketing ideas for Real Estate. Take these ideas and run with them for your Real Estate business. Personalize them, localize them, make them your own and then tag me in your content on Insta @etchedmarketingacademy so I can see them!

Why use content marketing for Real Estate?

When you’re selling Real Estate, you want to connect with potential buyers and sellers. That’s how you’re going to grow your business. The content you create can help potential clients find you AND have them start to know you and feel comfortable with you. We have to build our know, like, and trust factors with potential clients, and our content often helps with that.

What Content Marketing Channels work for Real Estate?

There are all sorts of options for Real Estate Content Marketing. You could create a custom magazine for your farm community, but that may be more involved than you want. The most popular types of content are video, written (website and blog), and audio (podcast). You can choose to write a blog, create a YouTube channel, host a podcast. Any form of content would work for Real Estate, but I think website, blog, and video content will perform the best.

Video content lets you showcase yourself, your experience, personality, and the homes or areas you want to highlight. It can allow people to get to know you and start to like you.

Written content can be a little bit harder to get your personality to shine through, but you need text-based content to rank higher in Google’s search results and get traffic and leads from people searching for Real Estate information in your area. 

Audio content, I think, could be a bit more challenging for Real Estate. I’d probably opt for a combination of video and text content as my primary content sources if I were a Realtor.

How I recommend you use Content Marketing for Real Estate leads

I have a lot of students and clients who are in Real Estate, and I recommend a mix of blog and video content that focuses on their ideal buyers and sellers. 

Choose topics with your Ideal Customer and your website or blog BOTH in mind. You want to choose topics that your Ideal Customer (that buyer or seller) is searching for, AND your blog can rank on Page 1 in Google’s search results. Choosing a keyword where you can’t rank isn’t going to drive leads because no one will see your amazing content, and you’ll have wasted your time.

I teach my students and clients to use SEO as the foundation for their content strategy because we know we’ll get results for the effort. You’re writing blog posts or creating videos that your Ideal Customer is looking for, and you’re making sure you can rank for the search keywords in Google’s search results to be found by potential customers.

Choose your blog post topics or video topics based on keyword search volume and competition. Focus on keywords where your website can rank high on Page 1 (I teach exactly how to do this in my Real Estate SEO class) and write your blog post. Before publishing your blog post, you want to optimize it for Google. Get my free Real Estate SEO Quick Start Guide and find out exactly what that means and how to do it in your blog posts.

10 Great Content Marketing Ideas for Real Estate

You can create blog posts or videos with any of these ideas. If you use them, tag me on Insta so I can see them! @etchedmarketingacademy

  1. What you can buy for X amount in your local area (farm community, city, etc.)
  2. Is now a good time to buy a home in X city?
  3. How do I find out how much home I can afford in X city?
  4. How to get your home ready to sell.
  5. How to get top dollar for your home when you are ready to sell.
  6. When is the best time to sell a home in X city?
  7. How much down payment do I need to buy a home?
  8. What are other expenses after closing with a new build?
  9. How can I make sure I don’t end up house poor?
  10. How do you know when it’s time to move up to a bigger home?

Use these content topic ideas as a brainstorming starting point. Add in the questions you get asked all the time. Think about the questions you wish your prospects knew to ask.

Brainstorm some topic ideas and then go to Google and do your keyword research to see what people are asking and check if you can rank for the keywords.


I teach how to do this in my free Real Estate SEO training class and full in-depth training in my SimpleSEO for Real Estate program. If you’re ready to learn how to use content marketing to grow your Real Estate business, start with my Real Estate SEO Quick Start Guide & free training class, and then join me in SimpleSEO for Real Estate, where we dig into all of this together.