By now, I'm sure you've heard all about content marketing and how it's a fantastic free marketing channel. But you may find yourself wondering how content marketing helps businesses make money and connect with customers. What is it, and how does it work to grow your business? Free marketing channels are great, but only if they truly help you make money.
When you have a good content strategy in place and create content that answers your ideal customers' questions and provides value for them, you can become a resource for them.
You create content (website pages, blog posts, social media posts, videos, etc.) that answers the questions your Ideal Customer has or helps point them in the right direction for a solution to their problems.
Let's pretend that you teach a calligraphy course, and your Ideal Customer wants to learn how to use calligraphy to create beautiful wedding invitations.
Your content brought your Ideal Customer into your world because it provided value for them, taught them something, and helped them. Your opt-in got them onto your email list so that you could nurture them and help turn them into a lead, and then ultimately, your course solved their issue of wanting to learn how to create beautiful Calligraphy wedding invitations.
When you focus on content marketing, you serve your audience rather than applying high-pressure sales tactics. Most people don't want to deal with high-pressure sales, nor do most want to sell that way.
Content Marketing allows you to grow your business by focusing on helping your Ideal Customer, guiding them, and giving them the chance to get to know you and your products or services over time.
They choose to come back because they know you, like you, and trust you. When it's time for you to offer them a product or service that solves their problem, they're more likely to buy from you because of the previous interaction. You don't have to push them for a sale but rather let them know that you can help solve their problem.
The absolute best way to use content marketing to grow your business is to pair your content with SEO or search engine optimization.
SEO is your opportunity to tell Google what your content is about and who it can help.
In time, your website will start to rank for the keyword, and as it moves higher in the search results and gets to Page 1, you'll begin to get traffic for your keyword. In time, you'll be able to reach more potential students who want to learn about Wedding Calligraphy or how to create beautiful Wedding Invitations, and that will help you enroll more students.
Pairing SEO and Content Marketing is the best way to grow your business for free. Get started with my free SEO Quick Start Guide today if you want to learn more about using SEO and Content together.