There’s a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it’s hard to know what to do. I understand. Today, we’re talking about one of the most essential, fundamental blogging questions, “How often do I need to blog?”.
The answer to the question of how often you need to blog is dependent upon your blogging goals. Are you blogging for fun or are you doing it because you want to turn your blog into a cash-making machine?
If you want to blog for fun and you’re not looking for ways to monetize the blog, then you can write when you want. It doesn’t matter how often you blog if you’re not looking to build a significant following or earn money from your blog. If it’s for fun, then focus on that and write about what you want when you want.
If you want to monetize your blog today or in the future then having a consistent blogging schedule is essential. If you're going to grow your blog into a revenue generation channel, then you need to be very strategic from the beginning. You’ll need to work to build your audience and to do that; you need to write about topics people care about on a regular basis. You need to post at least one new blog post each week. Learn more about how blogging works for business here.
If your goal is for your blog to make money, then there are a few things you should be doing on a regular basis.
You need to post consistently, and it’s better to post once a week than to write 3-5 posts and add them all to your blog at once and then not post again for weeks or a month. Consistency is the key.
If you can post more than one time per week and keep up with it, that’s even better. The more content you create and optimize, the better chances you have of people finding your blog and your audience growing. When your audience grows, you will have a better chance of achieving your goals and earning an income (or multiple income streams) from your blog.
I want to caution you here though – if you’re going to try to post two or three times a week I want you to write those posts ahead of time and only publish one per week until you know that you can keep up with the consistency of two to three posts per week for a minimum of a quarter. Posting once per week consistently is MUCH better than posting a bunch of times in a row and then not posting for a long period.
If you’re serious about blogging, make sure you’re following blogging best practices. We’ve covered most of these in prior posts. You can learn how many photos you should include in your blog here. This post covers how many words your blog should be and here you’ll learn how to write a great blog post.
Now that you know how often to post to your blog you may be trying to figure out what to write. Grab a copy of our Blogging Idea Guide, and you’ll have over 100 blog post ideas that can help get you started. If you’re going to blog once a week, that’s almost two years’ worth of ideas for you. And finally, here's a great post on how to plan content for your blog. Grab the Blogging Idea guide and then follow the content planning process and you'll be on your way.
Good luck with your blog!