If you’ve ever stared at a Page or Post in WordPress and wondered exactly how to edit title tags in WordPress, this post is for you. No need to get frustrated or confused again. It’s super easy, and I will walk you through the process step-by-step. If you need help writing a great SEO-friendly Title Tag, start here.
If you don’t already have Yoast on your website, you’ll want to go to the Plug-Ins section of your website and search for Yoast. It’s easy to install. Once you’ve found Yoast, install it, go to the Installed Plug-Ins section of your admin area, and activate the plug-in. That’s all. Once you’ve activated Yoast, you’ll find a new Yoast SEO box is added to the bottom of every Page or Post on your site (in the admin area, not visible to your readers or customers).
Go to the Page or Post you want to update and click edit. Scroll down to the Yoast SEO box and click on the Edit Snippet button. This button will expand and open an area where you can now edit the Title Tag and Meta Description. Go ahead and add your new SEO-friendly Title Tag. If you want to update your Meta Description, you can do that now, too, or you can change it later. Click on the Close Snippet Editor button, and it will close up, and you’re almost done.
In order for your changes to be saved, you’ll need to click on the blue update button in the Publish section of WordPress. If you’re unsure where that is, it’s at the top right of your page or post. Click update, and your new Title Tag will be saved.
That’s all you have to do to edit a WordPress Title Tag. It’s super simple, isn’t it? I like to work in batches to speed things up for myself. I’ll write all my Title Tags and Meta Descriptions for 10-15 pages and go in and edit them all at once. It’s up to you if you’d rather batch your edits or do them individually. Do what works for you.
ProTip: Your new Title Tag probably won’t show up in Google’s search results for a few days. It may take a little while for Google to re-crawl that page. Until then, the old one will show up. If you want to speed up this process, you can request that Google re-crawl this URL through your Google Search Console account. Not sure what that is? Learn more here and set one up today. It's a super helpful account for website owners and bloggers.
Your Title Tag is the first introduction to your website that potential customers see when they search on Google. The Title Tag is above the URL in the search results and is designed to help someone understand your listing. It pairs with your Meta Description to give them some insight into the information they'll find on your website or blog. The Title Tag can impact your click-through rate; a good Title Tag can get more people to click through to visit your website or blog from Google or another search engine.
If you can add a call-to-action to your Title Tag, you can see a significant increase in the click-through rate. Studies have shown up to a 33% increase simply by adding a call-to-action or action verb to the Title Tag. Just a little extra helpful bonus for you. :)
Are you ready to get started with search engine optimization so you can get more traffic to your website?