How to Create Content Your Ideal Customer Wants

Everyone and their brother says to create more content, and maybe you have, but maybe you haven’t seen the results you were hoping for. Are you struggling to figure out how to figure out what content your Ideal Customer wants from you? Let’s be honest, you can create a LOT of content and not see results if you’re writing about things no one cares about or is searching for, or if you’re not optimizing your content. If you’re going to put the time and effort into creating great content, you want to make sure you get results. 

So, how do you find content ideas that your Ideal Customer wants?

Think about the questions your customers ask you regularly. Your frequently asked questions are often a GREAT starting place for content development. If people regularly ask you the same handful of questions, that tells you this is information they need to know before making a purchase decision. Isn’t that the type of content you want to create? I know it’s the type I want to create for my business. Helping your customers get answers to their questions positions you as a go-to expert in your field. 

What if you’re new and don’t have customers to ask questions yet?

Think about the problem someone has that your business solves. Maybe you were your ideal customer a few years ago. What questions did you have before you figured everything out? Your ideal customer probably has very similar questions today.

Some of my favorite SEO content research tools can help you, too.

Google Suggested Search is a very powerful SEO content research tool. It’s like keyword research times a million because it’s the EXACT terms people are searching for in Google right now. You can use suggested search to get ideas for blog posts, website pages, and even opt-ins. Go to Google, start typing a keyword that’s core to your business, see what pops up in the suggested search, and go from there. Google’s People Also Ask section is full of great information, too. Those questions can be great topics for you. 

Answer the Public is another excellent content research tool. Go to their website, type in your core keyword, and see what questions people ask about the topic.

These two tools provide blog post ideas, opt-ins, and more.

You can also use ChatGPT or another AI tool to help you brainstorm content topics that would be helpful to your customers. You'll want to give the tool some insights into who your customer is, what questions they have, and then it can help you generate new ideas. If you're one of my students, you already have access to a custom GPT I've trained to help you do this. Be sure to use it. It will speed up the process for you. 

How do you determine which content topics to cover?

Once you’ve got your ideas (many of which will be in question format from either Google Suggested Search or Answer the Public), go to Google, check the keyword search volume for the terms, and choose the one that looks like the best opportunity for you. Answer The Public was bought by Neil Patel recently, so it now includes search volume in the results. You no longer have to search for that information separately, which is very helpful and speeds things up for you. 

Go back to Google and check the competition for the keyword you’re considering using and see if it looks like you can rank for it or not. If there’s a good chance for you to rank, then you’re ready to go! If not, look for another keyword with less traffic or competition and try again until you find one that will work. If you want to learn a fail-safe process for doing this, I teach it in my SimpleSEO class and would love to show you exactly how to do SEO on your website.

Write and optimize your copy.

Now, it’s time to write and optimize your copy using the keyword you chose. Create your blog post or website page and write for your customers. Answer their questions, provide value, and give them helpful information. Once your copy is ready, go ahead and optimize it, add a Title Tag and meta description, and make sure you save your image file with your keywords.

For specifics on any of these items, check out the posts below.

• Title Tags
• Meta Descriptions
• Image File Names

You'll also want to format your new content piece for AI visibility. Be sure to have extra white space, and make sure the content piece is easy to scan and read. I have a Beginner's Guide to AI SEO that walks you through exactly what to do. Request your copy here. 

That’s it, my friend. That’s how you find content ideas your customers care about. It’s much easier than it may seem. The key is to do a bit of additional research initially, and you’ll have a better chance of creating content that your customer wants to read, which you can rank for, so they can find it on Google and in AI search. Spend the extra time on your SEO strategy, and you’ll be rewarded with better rankings, more traffic, and increased visibility online.