If you want more free traffic coming to your website from Google, you need to rank at the top of the search results so that people can find you when they're searching on Google. But how do you get there and, more importantly, get to the top of Google for many keywords your ideal customer might search? If you're unsure how to rank for more SEO keywords, I'll break it down for you. It's pretty easy once you understand how everything works.
You can increase the number of keywords ranking in the search results in two ways. The first is building your domain authority so that you have more chances of having the terms you’ve already optimized for rank higher and be seen by more people. The second way is by increasing the number of keywords you target on your website or blog.
You want to do both.
Increasing your website's Domain Authority is a long game because it takes time to attract quality links to your website, and your DA is impacted by the number and quality of links your website has. As your DA increases, you have the ability to rank for more keywords in Google's search results because your website is likely seen as being more authoritative by Google. Now, your DA score doesn't come directly from Google but rather Moz, an SEO tool, but it's based on factors that are thought to be in the Google ranking algorithm (they don't tell us their exact ranking algorithm, but we know that the content on your site and the links to your site are both very important to your rankings) and what we've seen is that the higher the DA score, the more likely a website is to rank for a given keyword. To learn more about your website's DA and how to find out what yours is, read this blog post all about Domain Authority.
In the interim, you can add more content to your website and optimize (do SEO on that content) using different keywords you can rank for. As you do this, you'll start to rank for more keywords and show up in more searches when people are looking for information related to your business. Each new blog post or website page you create can be another opportunity to rank for more SEO keywords.
You'll want to create the content that your Ideal Customer is searching for. You want to become a resource for them. Create content that answers their questions, is helpful, and provides value so they want to read your website or blog and keep coming back. Your content should help to nurture visitors and turn them into buyers.
If you're not sure what type of content to create, start by brainstorming for 10 minutes and think about all the questions you get asked regularly. What questions does your Ideal Customer have? What do they need to know? Where are they stuck, and how can you help them get unstuck?
This one is up to you. How often do you want to add pages to your website or create new blog posts? Most small business owners know they should create one new piece of content each week to help their audience. The reality is this is going to be up to you. How often can you write a new blog post with your schedule? Can you do it weekly, or would you have better luck doing something 2x a month? If you can do it weekly, you'll potentially get more results. Each new blog post or website page you write and optimize (do SEO on) is another chance for your keywords to rank at the top of Google, which will help you get more traffic to your website.
When you create your new website page or blog post, you'll want to choose ONE keyword to use for the core SEO on that page. Start by looking for a keyword your website has a good chance of ranking for. If you're unsure how to determine that, take my free class right now, and I'll teach you how. Register here.
Then, use that keyword in each of your SEO elements. Google will look for clues about your content in specific places on your website page or blog post. Each SEO element serves as a checkmark to Google, helping them understand what the page or post is about. By using the same keyword in each of these places, it helps Google to understand your content better. And if Google understands your website content better, they're more likely to rank you higher in the search results.
If you're unsure what the SEO elements are or how to format them for Google, request a copy of my free SEO Content Quick Start Guide right now, and I'll walk you through it. Then sign up and take my free class to learn how to get started with SEO today so you can get free traffic coming to your website, too.
You want to choose one main keyword for each page that you will optimize for Google. Be sure you only use that keyword on a maximum of two pages on your website or blog because Google will only show your website twice for the same keyword. You want to target lots of different keywords to have lots of keywords ranking in Google's search results. The more keywords you have ranking higher in Google's search results, the more website traffic you should be able to get from Google.
Consistently creating great website content that helps your Ideal Customer, provides value, and answers their questions that are ALSO optimized for Google is the key to getting more keywords to rank high so that you get more website traffic. You need both parts of the equation to get the results. Simply creating content but not optimizing it won't work because if you're choosing the wrong keyword, you won't rank high in the search results, so no one will find your website. And if you only focus on SEO but don't bother creating great content, you won't make sales because people might find your website initially, but they won't stay on it if the user experience isn't good. You need to focus on creating great content that you optimize for Google. Do that consistently, and you should be able to rank for more SEO keywords and get more traffic to your website.
Creating great content for your Ideal Customer is key to getting more people to link to your website or blog, which increases your Domain Authority and is the other way to get more keywords to rank. Keep creating great content that's helpful to your customer, optimize that content for Google using keywords your website can rank for, and you should be able to get more SEO keywords to rank in time. If you're ready to learn more about SEO, visit my freebies page to download my SEO Content Quick Start Guide and take my free SEO class to get started today.