How to use Squarespace SEO keywords to drive organic traffic

If you’re on Squarespace, you may be wondering if you should use SEO keywords on your website. The answer is absolutely! No matter what website platform builder you’re on, keywords are an important part of your search engine optimization. 

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If you want your website to be found on Google and get organic traffic, you’ll need to do SEO. Don’t worry about SEO being super techy or intimidating; it really isn’t. SEO is the connection point between your content and the person you’re creating it for. Without doing SEO on your content, it’s going to be hard to get it found by the right people.

Where do you use SEO keywords on your Squarespace website?

You’re going to use your SEO keywords in the same places, no matter which website builder you’re on. If you’re on Wordpress, Squarespace, Shopify, ShowIt, Kajabi, etc., they all use keywords. Where you edit your keywords or SEO information is different depending on the platform, but what you do for SEO is pretty much the same on any platform.

How do you choose your Squarespace SEO keywords?

You want to start by choosing one page or blog post to work on. You’ll want to choose a keyword to use in your SEO for that page or post. The most important thing to remember when choosing a keyword is to find ones where your website has a good chance of ranking at the top of Google. If you choose super competitive keywords, it’s going to be much harder to rank than if you choose one that’s less popular. Look for keywords with less search volume and competition than ones with more search volume to have a better chance of ranking higher in Google’s search results. 

Why do you use the SEO keyword in each SEO element on Squarespace?

You’ll want to use your keywords in places where Google will look for clues as to what your page or post is about. Each time Google sees the same keyword in the different elements on a page or post, it lets them know that’s what this page is about. Using the same keyword in each of those elements helps reinforce that your page is about that keyword. 

Where do you use your Squarespace SEO keywords on your page or post?

Your SEO elements include your page or blog post’s title tag, meta description, header tags, image file names, image ALT text, URL, and copy. You want to use the same SEO keyword in each of these elements and follow SEO best practices when creating them. If you're not sure what the best practices are or how to do this, request a copy of my free Beginner's SEO Guide here, and it will teach you.

Your title tag should be a max of 60 characters, including spaces. Your meta description is a max of 160 characters, including spaces. There isn’t a limit for your URL length but you don’t want it to be 10 words or something like that. You can remove the little stop words (and, an, a, for, etc.) between your words to shorten the URL. 

How much copy should you have on your page?

There’s no perfect length for the copy. What you want to do is tell the story, share the information, provide value, answer questions, and be genuinely helpful in your content. The perfect length blog post or website page is however long it takes to answer the questions and provide value. 

You may be wondering how often you should use your SEO keyword in your copy, and the answer is there’s no set number of times. You may have read somewhere that you’re supposed to have a keyword density score of some specific percentage and the truth is, that’s not right. Google has said there is no perfect content length or keyword density score. They want you to focus on providing value and being helpful more than anything. If you do that and optimize with a keyword, you have a good chance of ranking, for you’re more likely to get organic traffic to your Squarespace website.

Squarespace SEO tips

For the best chance of ranking at the top of Google and getting organic traffic to your website, follow Google’s SEO best practices on every page or blog post. Choose a different keyword for each page to increase your chances of ranking and driving more traffic because Google will only show your website a maximum of two times for any keyword. The more high-quality, helpful content you have on your website that you do SEO on, the more organic traffic you can drive to your site.

If you’re ready to get started with Squarespace SEO, join me in Simple SEO Content, and I’ll show you how to do it in an easy, step-by-step way.