If you’ve set up your Google My Business listing so that you show up in Google Maps, but you haven’t verified it, you’re missing an important step. Verifying your Google My Business listing allows you to have more control over your map listing and lets you have access to valuable information. As a local business owner, your Google My Business listing can be one of your biggest traffic drivers, and because of that, you want to verify and optimize it both.
In this post, I’m going to walk you through the verification process. In a future post, I’ll outline the optimization process for you too so that you can get as much traffic as possible from Google Maps. It’s an easy process that will only take a few minutes for you to complete. You can complete the verification process in 10 minutes or less, and it will help your marketing efforts.
If you don’t already have a Google My Business listing for your local business, then you’ll need to create an account. Start by visiting the Google Business Center at https://business.google.com/.
Enter Your Business name. If your business is already on Google Maps, it will pull up in their search. Google will ask you to verify the information they have in their records to confirm it’s your business. If it’s not in the system, then Google will ask you for your address and contact information.
If your business is already listed, you’ll see an account dashboard page. Here is where you’ll verify that you own the company.
If your listing was previously verified by someone else, this is often the scenario if you worked with a consultant or agency to build your website or offer SEO services already, then Google will tell you who verified the listing. They’ll provide a truncated email address that should indicate who to contact. You’ll have to reach the person who previously verified the listing and have them add your Gmail address as an owner so that you can optimize your listing.
If your listing has been verified, but you don’t know who did it or that person is no longer with you, you can request ownership through Google. It will take about a week, but they’ll grant your request so that you can complete the process.
Google will give you two ways to verify your listing. You can either do it via a postcard that’s mailed to your business address or by answering a phone call from Google. It’s up to you as to which one you want to do. The postcard will take about five days to arrive, and because it’s the plainest, boring, simple white postcard with black text and no graphics you’ve ever seen, it often gets overlooked or misplaced. The second option is much faster, but you have to be available to answer a phone call immediately. Choose mail a postcard or receive a phone call.
If you choose the phone call verification method, your listing will be verified almost immediately. If you opt for the postcard, it will take about a week before you receive the postcard and you’ll then need to enter the code on the postcard to complete the verification process.
That’s all it takes to verify your Google My Business listing. Now you’re ready to optimize it and drive more traffic.