As a small business owner, you know how important it is to connect with your audience and grow your email list. You probably spent time creating an opt-in to help your ideal customer and encourage them to join your email list so you can nurture them while building your like and trust factors so they’re more likely to work with you or buy from you in the future. If you’re wondering what an opt-in is, start with this post and then come back here. Have you set up a link in your bio that uses a link tree or a similar service to share your opt-in links? It seems like a great option at first. But have you heard people say not to use it, and you’re wondering if Linktree is bad for SEO, and have you made a mistake by setting it up?
Take a deep breath; it’s going to be OK.
Technically using a tool such as Linktree isn’t hurting your SEO directly, but it’s not helping you either because you’re sending valuable website traffic to someone else. I know the appeal of an easy-to-use solution such as Linktree is high up there – I get it; I even used it briefly before creating a page for my website.
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But if you’re here because you want to learn about SEO and drive more traffic to your website, I want you to avoid using a tool like Linktree for your link in the bio and instead create a page on your website. Drive traffic to your website, not someone else’s site.
You’ll help yourself in several ways if you make freebies or opt-in landing pages on your website. First, the traffic comes directly to you rather than through a 3rd party tool. Second, you have a chance to customize that page much more than you can Linktree; you get people used to coming to your website from the beginning.
Include links to your most important opt-ins. You’ll find links to my SEO Content Quick Start Guides and free SEO classes on my Freebies page. Those are the resources most people are looking for when they’re headed to my website for a freebie.
If you’re curious, you can check out my Freebies page here – I replaced Linktree with it a few months ago and now drive the traffic directly to my website rather than through a 3rd party.
If you are active on social media or have a YouTube channel, you can also highlight it on that page. If you have a blog post that’s super important to your ideal customer, you could even include it at the bottom of the freebies page with a simple message that if they’re looking for more information, this post is a great place to start.
The freebies or opt-ins page on your website rather than Linktree will help your SEO by showing additional authority on your subject. You’re also creating internal links from the freebies page to the landing pages for your opt-ins, which is good. Google follows the links on websites to help it discover more content.
While using Linktree isn’t technically hurting your SEO, the fact that it’s not helping is enough reason to stop using it and create a page for yourself.