How to optimize your lead magnet landing page

Have you optimized your lead magnet landing page yet? Are you driving new leads through SEO? If not, you’re going to want to do this ASAP so you can help grow your email list without social media or ads. Your opt-in landing page can show up in Google's search results if you do SEO on the page. 

Choose an SEO keyword for your page

You’ll need to follow the same optimization process you would for any other page on your website and choose a keyword you can rank for. Ideally, choose one primary keyword to use in all of your SEO elements on this page. When doing keyword research, you may find a niche-specific keyword that includes something like a guide, PDF, checklist, etc., already in the keyword. That's a perfect one to use on the landing page if your opt-in is in that format. 

I've seen keywords like SEO checklist, Beginner's SEO Guide PDF, SEO Guide, and more in my research. Spend a little while looking for a great keyword for your landing page. 

Create SEO-friendly copy for your opt-in landing page

Once you’ve selected your keywords for your landing page, you need to write copy. Now, because this is a landing page, it’s possible you won’t have 300 words on the page, and that’s OK. If it makes sense to have some copy here, add it, but if it’s a simple landing page that feels weird with lots of copy, don’t add it just for SEO. You want to keep your consumer in mind. What do they expect to see on this page? Give them the necessary information, but don’t stuff it full of unnecessary text to increase your word count (I’m looking at you, every recipe blogger ever).

My landing pages are not 300 words. Mine are shorter than that. They have some information about the freebie that's available for download and how it will help someone but there aren't big paragraphs of text simply because you don't need that on a landing page. Focus less on your word count and more on your customer, and you'll be OK. 

Do SEO on your landing page

Create SEO-friendly meta descriptions and Title Tags, give your images SEO-friendly names, and add Header Tags if you have enough copy on your page to warrant their use. Follow the SEO best practices for this page as you would for another page or blog post.  

By optimizing your landing page, you should drive some traffic to your lead magnet from Google, which would be great. It’s an easy process to optimize a lead magnet landing page and will help you grow your email list without relying on ads or social media. You can optimize any landing pages you have on your website. Follow the same process and choose unique keywords for each one and you can grow your email list for free using SEO to help drive more people to your lead magnets.