SEO Content is becoming a buzzword, but it’s also one of the original digital marketing strategies and is at the core of organic marketing. SEO content is content that’s optimized for the search engines so that it gets more organic traffic. But it can also seem a bit confusing - what is it, and what does it entail? Let's dig into SEO content writing for beginners today, and I'll help you understand what it is, if it's necessary for your business, and how to get started with SEO content writing today.
Want to learn more about SEO right now? Take my free SEO class, too. It's here to help you learn how to create an SEO-friendly website or blog.
When I teach my students (who are beginners when it comes to SEO content writing) to write SEO Content, I teach them to start with their SEO keyword research as the base for their content writing. You want to ensure you’re writing content that will have an audience when it’s ready. If people aren’t interested in what you’re writing about, they will not search for it, find your content, or visit your website, and you will have wasted your time and effort. We'll talk more about it in a minute, but choosing the right SEO keyword for your content is really important. You want to make sure you're targeting keywords your website or blog has a good chance of ranking for. More on that in a minute.
You also want to make sure you're creating content that's high quality, provides value, and addresses your Ideal Customer's needs and wants. Thin content (pages that don't tell much or offer value) don't do well with Google today. Google wants to ensure the content it's sending traffic to will help them, provide value, and give them the necessary answers. In fact, Google's latest ranking algorithm is called "Helpful Content". Google wants your SEO content to be helpful to your ideal customer more than optimized for Google.
Your SEO content should also be a mix of content targeting keywords to drive traffic to your site, along with content designed to nurture your new audience, and a small percentage of it should be designed to sell. Too much promotional or sales content will push people away from your website. Always remember to answer: What's in it for me for your Ideal Customer? They don't care about you; they care about how you can help them. Google also wants to see relevant content showcasing your experience, expertise, authority, and trustworthiness. They want to know that the websites they're ranking high are good, trustworthy websites that will provide value and be helpful to their searchers. Remember, the searcher is Google's customer, not yours, and if Google wants to maintain its competitive advantage, it needs to make sure they're giving searchers the best information and showing them the best search results they can, or people will switch to competing search engines.
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The first step to an SEO content strategy is determining the content topic area and the keyword you will use in your optimization. You want to select a keyword closely tied to your content topic with a good ranking potential. There’s no point in creating content you can’t rank for because you won’t get traffic from that piece if you don't rank well. If you're not sure how to determine if you can rank for a keyword, go to Google, open an incognito browser window, and search for that keyword. Look at the results and see who's ranking on Page 1 of Google for the keyword and determine how similar to you they are. If they're a lot like you, this keyword is likely a good one for you, but if the websites are all really big ones, then this keyword is probably too competitive, and you won't be as likely to rank high in Google search.
Take my free SEO class to learn more about how to choose the right keyword and where to use it in your SEO content writing. It's a beginner-friendly free training class.
You want to think about your Ideal Customer; what questions do they have? What information do they need to decide if your solution is right for them?
When creating your SEO Content strategy, think of the following items
Staying focused on your Ideal Customer and providing value for them will benefit you in the long run.
Your SEO Content is designed to do several things to help your business grow. It's designed to bring in traffic and also nurture those visitors.
SEO brings targeted, relevant traffic to your website (it's the know factor in Like, Know, Trust). Content marketing builds your Like and Trust factor by being a resource they can trust and having the content they need.
SEO brings you the lead; content nurtures the lead.
Once you’ve searched for an idea that your Ideal Customer is interested in and verified, there’s a keyword that your website can rank high for you it's time to get started.
You will want to create a blog post or website page that’s helpful to your Ideal Customer. Don’t worry about your keyword density, word count, or anything like that at this point. It’s more important that you create great content that anticipates your readers’ questions and provides value for them.
If you're unsure what to include in your content piece, start with an outline and include 3 to 5 bullet points to expand upon. Most times, you'll find a valuable piece of content has more depth and provides a bit more information.
I personally find my highest-ranking content pieces are over 1,000 words. While I don't teach my students or clients to write to a word count, I do believe it's important to anticipate the questions your audience will have and answer them, and that's why creating an outline with 3-5 sub-sections can help.
The last step of SEO Content writing is to optimize your content piece for the search engine so you hopefully rank higher and get more organic traffic. You must use the original keyword you selected during the foundation step and follow SEO best practices for your optimization.
Google looks at your SEO elements to understand your content piece, and then it looks at your content to determine if it's helpful to a reader. Your content needs to be written for your reader and optimized for the search engine.
Download my SEO Content Quick Start Guide to find out how to do this. It will walk you through the process of getting started with SEO content writing.
Don’t worry about how many words you’re writing or how many times you’ve used your keyword. Write for your audience, provide value, and then ensure you optimize for the search engine to get traffic to your SEO Content piece. After you've written your content piece, reread it and see if it feels natural. If you've used your keyword too many times, it will feel awkward when you try to read it, so you'll need to edit it to make it flow better.
Don't create content with the thought of doing SEO on it later. When you create content that's not optimized, it doesn't rank well, and you don't get traffic. It's a waste of time to create content that's not optimized. It's also a risk because you might choose a topic that your website or blog can't rank for because of the competitiveness of the keyword. Save yourself time and get better results by doing keyword research before you start writing.
If you've been blogging for a while and don't get much traffic to your posts, it's probably because you need to add SEO to your content. Take the time to learn how the two work together, create SEO Content, and watch your business grow. It will make a big difference. I teach my students how to do this in Simple SEO Content, even teaching them how to determine what to prioritize if they've got loads of blog posts that need to be updated because I know that can feel overwhelming.
If you're interested in learning more about SEO Content, get started with my free SEO today, and then join me in SimpleSEO Content, my signature course, which will teach you exactly how to do this to grow your business.