We’ve been talking about SEO elements for a while now, and it’s time to talk copy. If you’re working on your website’s search engine optimization, I bet you’ve thought a lot about the copy that you’re writing (or planning to write). Maybe you’ve wondered what is SEO Copy, how much copy should I write, or how do I optimize copy? Let’s jump right in and learn about SEO copy.
You may hear people refer to SEO copy, content, SEO content, copy, etc., and it’s ALL the same thing. It’s the copy that you write on your website page or blog post. That’s it. Pretty simple, right?
I don’t believe in giving a specific number of words for the copy on a given page or post. It’s much more important to focus on your Ideal Customer and what they need & want to know about the subject.
You want to answer the questions that they have. It’s important to really think through your content, what questions might naturally arise as they read through your post. You want to include the obvious information and the questions that arise as they learn more.
An easy way to ensure you cover everything you need to in a specific piece of content is to review it and ensure it answers the most important questions. Go back to elementary school English for a quick & easy way to do this. Have you answered the questions pertaining to:
By making sure you answer your customers’ questions about the topic, you’ll naturally write a post. It’s much better to take this approach than to say I need 350 words on X or I need 1,000 words on Y.
In general, quick blog posts or short website pages about a simple topic range from 300-500 words.
Topics that are more complex or require additional details to answer range 750-1,000 +. You’ll seldom write a post that’s more than 1,000 words unless it’s an in-depth research piece or case study, and there aren’t a ton of those. For example, this post is around 350 words right now. It’s a relatively straightforward answer to a question, and because of that, it doesn’t need to be 1,000 words.
It’s probably not going to surprise you that I don’t want you to write your copy with keyword usage rules guiding you. I recommend NOT writing with keyword usage guidelines in mind because you get a better, more natural feeling copy when you write for the reader, not the search engine.
The first thing I want you to do is to read the copy you’ve written and see how many times you used your keyword naturally. I’ve naturally used the term SEO copy 5x so far. I’ve used my main keyword, what is SEO copy 2x, including a header tag & in the first paragraph. This combo is good. I didn’t write it with keywords in mind; I wrote it to answer your question.
Now, you can edit and add your keyword if you need. You want to make sure it’s in the first paragraph of your copy, and it’s a good idea to use it in your header tags as well. The header tag is what you use to separate the parts of your page or blog post.
For example, How do you optimize your copy for SEO is formatted as an H2 tag on this page. It allows Google to know that this section is about optimizing SEO Copy. Notice how each section with a larger font has something to do with SEO copy or copy? Those are my header tags.
Before you hit publish, re-read your copy out loud and make sure it sounds natural. If you’ve used your keyword too often, it will be very obvious because it will feel awkward to read. Edit as necessary until it sounds good to you, and you’ll have some great SEO copy. Add a Title Tag, Meta Description, and optimize your Image File Name, and you’ll be ready to rank for the keyword you chose.
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And request your copy of my SEO Quick Start Guide today. Use the guide as you work on your website’s SEO. There’s a handy SEO Checklist on the last page that you can use as a guide to ensure you’re well optimized before you hit publish.
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