If you’ve been around here for a while, you know that I try not to get too technical in the SEO content we talk about because I know it can be overwhelming, but there are a few parts of technical SEO that are important for you to understand and this is one of them. Google wants your website to be speedy, and if it’s not, that will impact your rankings. Why does having a speedy site matter to Google?
Think about the last time you were searching for information in Google, and you clicked on a website, and it felt like it took forever for the page to load. Did you stay there and wait or click back and try something else? Often people will click back and try another website instead of the original one that doesn’t load fast enough. And Google knows that. They’re less likely to rank you high if your website is slow because it’s not a good user experience. No one wants a turtle-paced website.
The biggest culprit in website speed is often the size of the image files. Big picture files take a LONG time to download, which can slow your website down a lot.
Another issue can be the number of plug-ins you have on a site, especially WordPress sites. Some plug-ins have a lot of extra code in them, and that slows things down.
If your page load time is slow and because of images, you’ll want to compress your images. You can use a program like jpeg mini or photoshop to preserve the image quality but reduce the size.
There may be other things the report tells you to do. You can work with a developer to address any significant issues but generally speaking, minifying your images will make a big difference.