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Hi, I’m Rachel, a Tucson SEO consultant for small business owners

You’re a Tucson business looking to get found online and in AI search.


If you’re a small business owner, local business owner, or entrepreneur based in Tucson, AZ, or the surrounding area who wants to improve your website’s visibility on Google, ChatGPT, Claude, and other search engines, I can help you do that.

If you’re hearing that people are getting clients from ChatGPT and Claude but you aren’t yet, we can fix that. I help entrepreneurs in Tucson, Oro Valley, Marana, Catalina, Sahuarita, Vail, and other local areas. If you’re in the Tucson Metro area and want to work with a local SEO consultant, you’ve found the right place.

I have over 25 years of experience in digital marketing and an MBA, and I specialize in helping small business owners with SEO, AEO/GEO, content, and digital marketing. I’m based in Northwest Tucson and work with local businesses one-on-one, and teach online group programs.

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What does a small business SEO Consultant do?


  • Audit your website’s SEO to see what’s working and what’s not
  • Review your keywords to see if you’re targeting ones your buyers search with
  • Check your website’s visibility on Google, ChatGPT, Claude, and more
  • See if you’re currently bringing the right people to your site
  • Create a customized SEO plan for your business based on your business goals and competition
  • Ensure you’re using the right keywords and answering the correct AI questions so that your ideal customer can easily find you when they search online
  • Execute the SEO plan or teach you what to do on your website

You’re working on your website, trying to do SEO because you know it’s important but if you’re being honest, you’re not really sure if you’re doing it right.

You know you need to work on AI visibility. You’ve heard people are getting leads from Google, ChatGPT, Claude, and other search engines but you aren’t yet and you want to figure out how to get them too.

You show up when someone searches for your business name but if they search without your name, you’re no where to be found on page 1 or in the AI results. It’s like your business is invisible online and you’re not sure how to fix it.

An SEO consultant helps you boost your online visibility making it easier for customers to find you


As a Tucson SEO consultant, I work with local business owners who want to be more visible online. I bring 15+ years of SEO experience, along with corporate and agency experience to your small business. We work together to help your business grow.

What do I do with my SEO consulting clients?


It’s up to you if you want me to do the work on your website or teach you how to do it yourself. I have several options available.

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Get Found on Google, ChatGPT, Claude, and Google Maps Starter SEO Plan


This plan is for the business owner who wants to get started with SEO/AEO/GEO for their small business but isn’t ready to create on-going content just yet.

  • SEO visibility audit – website traffic reports, if analytics are available, AI traffic report, if analytics are available
  • Google Business Profile review & optimization
  • Google and AI SEO review of website
  • SEO keyword and AI question research for up to 5 pages on your website
  • SEO friendly title tags and meta descriptions for up to 5 pages
  • SEO and AEO/GEO review for each up to 5 pages
  • Complete report with what to update and change, page-by-page on up to 5 pages on your site.
  • You’ll make the changes to your site using the page-by-page guide
  • My team can make the changes to your site for an additional charge

$3,000

All-in-One Google, Claude, ChatGPT, and Google Maps Plan


This plan is for the business owner who wants to be visible today, and in the future. This includes everything in the Starter Plan, along with a customized AI and traditional SEO visibility content strategy.

Increasing the overall visibility of your business takes several things. You start by doing SEO/AEO/GEO on your website. If you really want to grow your online visibility, you need to also create content on a regular basis that answers your ideal customer questions and is able to be found easily on Google and in AI based search. That’s what this package focuses on. It’s for the business owner who wants to increase their online visibility as much as possible.

  • SEO visibility audit – website traffic reports, if analytics are available, AI traffic report, if analytics are available
  • Google Business Profile review & optimization
  • Google and AI SEO review of website
  • SEO keyword and AI question research for up to 5 pages on your website
  • SEO friendly title tags and meta descriptions for up to 5 pages
  • SEO and AEO/GEO review for each up to 5 pages
  • Complete report with what to update and change, page-by-page on up to 5 pages on your site.
  • Plus

  • Customized content strategy for supporting pages or blog posts to answer ideal customer questions and increase visibility for the business
  • 12 supporting pages or blog post topic ideas, along with keywords to use, and AI questions to answer
  • Your team will write the posts or create the supporting pages and add them to your website.

$6,000

Why I should be your Tucson SEO Consultant


I’ve spent 25 years in marketing, I have an MBA, and I can very quickly identify what’s going on in your business and start guiding you in the right direction for your specific business.

You can call me an SEO coach or an SEO consultant; it really doesn’t matter. Use whichever word you like. All they really mean is that you have someone to walk through your SEO strategy, page by page, and identify what works and what doesn’t.

Are you ready to make it easier for your ideal client to find you when they search online? If so, I’d love to chat with you and see if we’re a good fit to work together.

Rachel smiling in white dress sitting on couch

Why Hire me as Your SEO Consultant


You're not just hiring an SEO consultant. You're partnering with someone with 25 years of experience in marketing to guide your marketing strategy for a fraction of the cost of hiring someone full-time. This level of marketing strategy support runs 6 figures for a full-time person.

I’ve worked as a professional SEO strategist for nearly 20 years in the corporate world, agency world, and now as a freelance marketing / SEO consultant. I ran the SEO & content marketing team for a large agency based in New York City and worked with Fortune 500 clients. I led their SEO strategies and use that background to guide my clients’ small business SEO strategy today.

If you’re interested in working with a Tucson SEO Consultant with deep understanding of how SEO works for Google, and AI search. We should chat. I want to be your small business SEO consultant.

SEO Consulting Testimonials from 1:1 Clients

My team is flabbergasted by all the leads we get from Google and ChatGPT now!

Rachel has helped me increase the visibility for my business so much that my team can’t believe how many new students we get each month from Google and ChatGPT.

July is normally our slowest month and thanks to the SEO consulting work we’ve done with Rachel, we ended up $10,000 above last year for the month.

We’re earning over $100,000 a year from our SEO work.

– Deanna Ferello, Sunshine Literacy

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Photo of Michael Hersh

Working with Rachel completely changed how I run my business.

I’m a six-figure entrepreneur, but my growth was inconsistent. I was spending money on ads without really understanding my numbers, my goals, or how to track what was actually working. I felt like I was constantly starting over because something wasn’t working, without knowing why.

Rachel helped me slow down and get clear. She taught me how to understand my numbers, focus my ad spend on what actually brought in leads, and stop wasting time and money on activities that weren’t driving traffic. Most importantly, she helped me understand my funnel so I could make adjustments instead of scrapping everything and starting from scratch.

I’ve invested a lot of money across different parts of my business over the years, but working with Etched Marketing has been, by far, the highest ROI I’ve ever received.

Rachel’s approach is personalized, direct, and tailored to the actual needs of my business. It wasn’t always easy to hear, but it was exactly what I needed to get to the next level.

I couldn’t recommend Rachel and Etched Marketing more.

– Dr. Michael Hersh, Better Physician Life Coaching

I made $6,000 from a ChatGPT Lead last week

I just signed a new client for my coaching certification who found me through ChatGPT. Rachel completed the SEO audit on my site, chose my keywords with me, researched the AI questions to answer, and it worked. When my new student asked ChatGPT about life coaching certifications, I showed up and they ended up joining my program.

Rachel’s not just an SEO consultant; she feels like a true business partner. She’s deeply invested in my success, guiding me with both strategy and heart, and always cheering me on behind the scenes.

If you're looking for someone who brings deep experience and genuine care, who will walk with you, teach you, and help your business grow, hire Rachel. She is exceptional.

– Katie Pulsifer, Katie Pulsifer Life Coaching

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Tucson SEO Consultant FAQ Answers

How much does an SEO consultant cost in Tucson?
SEO consultants in Tucson will vary widely in their experience, focus, and cost. I charge between $3,000 and $6,000 for SEO consulting projects and $6,000 for SEO consulting/coaching. If you’re interested in learning more about my small business SEO consulting and coaching options, let’s chat and I’ll help you find the right option for your business.
What does an SEO consultant do?
What an SEO consultant does will vary based on their background, focus, and experience. Some are very focused on technical SEO, others are more focused on content development. Personally, I start with an SEO audit to determine what’s working and what needs adjusted. From there, I craft a customized SEO strategy for the client so their business is more visible on Google Maps, Google, and in AI search like ChatGPT, Claude, and Google AI Overviews.
What's the difference between an SEO consultant and an SEO agency?
An SEO consultant is not the same as an SEO agency. When you work with an agency, they generally do all of the work for you and update you as to what they’ve done. You may or may not be involved in the process. An SEO consultant is more like a partner or part of your organization. They often have experience at SEO or digital marketing agencies but now work one-on-one with clients and craft the strategy for the client to execute on their website. Working with an SEO consultant is generally more affordable than hiring an SEO agency. My consulting programs are $3,000-$6,000 where as many SEO agencies will charge $2,000 or more per month for their services.
How long does SEO take to start working?
SEO takes time to work. It can easily be 6 months before you start to see much movement. AEO/GEO can work much faster. I’ve personally created new pages and had them being cited by AI search like ChatGPT and Claude within a week. It’s not a guarantee that everything we do will take 6+ months nor is it a guarantee that things will happen in a week. Each situation is unique and depends on the competitiveness of the niche and the authority of the website in most cases.
What questions should I ask before hiring an SEO consultant?
You want to ask about their background and experience. You want to make sure if you’re hiring someone to guide your SEO strategy for your business, they know what they’re doing and will be able to get results. They can’t guarantee results, but they should be able to show you examples of other clients that have worked with them and seen results. Ask how they keep up with the changes, where do they learn about what’s going on, ask what’s changed in the past 30 days because right now, there’s almost always something new changing quickly.
How do I know if my current SEO strategy is working?
If your SEO strategy is working, you should see your business show up in Google Maps, on Google, and in AI search like ChatGPT, and Claude for both your business name and niche related keywords or queries. For example, if you are an optometrist and your website shows up for your business name or your name, that’s great. If you show up for terms like eye doctor Tucson or glasses Tucson then your SEO is likely working. If someone were to search for an eye doctor in Tucson on ChatGPT or Claude, you’d want to be included in the results and cited by the AI search engine. When your SEO strategy is working, you don’t ask if it’s working – you know it is because you’re getting more leads and they’re turning into clients.
Do you work with businesses outside Tucson?
I do work with businesses outside of Tucson. I work with local businesses in the Tucson, AZ area but I also work with clients all around the world. I have clients in multiple states, and countries.