Blogging, Content Marketing, SEO
Want to find a way to push your blog to perform even better? Drive more traffic and engage with more potential fans and followers? Then it’s time to optimize your blog! SEO is an essential element to your online success. Here are five easy SEO tips for bloggers. Follow them and watch your blog's traffic grow.
Google will only rank your site two times for the same keyword. Due to this, it’s vital that you keep track of the terms you’re targeting on your blog and choose your keywords carefully. You can use tools such as Google AdWords’ Keyword Planner, Keywordtool.io, or SEMRush to do your keyword research. You’ll want to choose terms that relate to your topic. You’ll want to look at the competitiveness of each targeted word. If it’s a super competitive word, you may have a hard time ranking well, unless you’re a big site with high domain authority. Learn more about SEO keywords here.
A long-tail keyword is easier to rank for than a short-tail term. Long-tail phrases are keywords such as, “women’s clothing store Phoenix” vs. a short-tail, “women’s clothing.” While there will be a lower search volume for long-tail keywords, the customer is further down the sales funnel, and more likely to convert. There is also often less competition for the long-tail term than short-tail keywords, due to this, many companies see long-tail convert better than short.
After you’ve worked to select the right keyword for your blog post, it’s tempting to stuff it in there 100 times to see how well it will work. Don’t do this! Google wants you to write for your audience. They want to deliver engaging content. Focus on telling a story that your reader wants to read. Don’t even think about how many times you want to include a keyword in the post. Once you’ve written your draft, go back and see how many times you used it naturally. Read it to yourself – out loud- and see how it sounds. If it’s well written and the keyword usage is natural, it will seem right. If it’s too much, you’ll be able to tell. Edit as necessary. Learn more about SEO copy and writing great blog posts here.
A Title tag is your story’s headline, and the meta description is a brief synopsis of what your page or post. Together, they're what will entice the reader to click on the link and visit your blog to read more. They should be engaging and have a call-to-action, if applicable. They also have to be less than 56 characters (Title Tag) and 160 characters (Meta Description) so that they don't truncate. Finally, you should include your brand or blog name and the targeted keyword in both.
If you take a strategic SEO-focused approach to your keyword selection and writing, you should be able to rank better in the search engines. And when your rank improves, we usually see traffic increase. Want to learn more ways that blogging is beneficial for your business? Read how blogging works, how many words should a blog post be, and how to write a great blog post on The Etched Blog.
If you’re using WordPress, a great SEO plugin is Yoast SEO. Yoast SEO manages your Title Tags and Meta Descriptions and gives you an easy-to-follow red, yellow, and green scoring system for your optimization on every page or post. Yoast will even tell you what to change to improve your SEO. The free version works great.