Are you learning about SEO and excited to do it on your website? Have you heard how it brings free traffic to your website if you can rank at the top of Google? Does it sound great to you, but you’re unsure what to do to “do SEO” on your website? It’s OK. I’ll walk you through what to do for SEO on your website. You’ve probably heard that keywords are important but might be wondering what they are, how to choose them, or even how to add keywords to your website. Don’t worry; I’ll walk through all three here.
Simply SEO keywords or keywords are the words you choose and use on your website page or blog post. You want to choose one keyword for each page or blog post and use that keyword where Google will look for keywords on your page. There are a few rules you need to know about keywords. First, you should choose only one main keyword for each page or post and use that keyword in each SEO element (more on those in a minute). Second, you only want to use that keyword on a maximum of two pages on your entire website or blog because Google will only show two pages of your website or blog in the search results for any keyword search. Third, choosing keywords that give your website has a good chance of ranking at the top of Google is essential, or you won’t get organic (free) traffic from Google. Finally, you need to use keywords that your ideal customer uses when searching for information about your business, products, or services.
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You will want to choose different keywords for each website page and blog post. You want to consider your ideal customer, their questions, and what they might search for related to your business. It’s important to consider the customer experience when they visit the website. What information are they looking for when they search with a specific keyword?
If you’re optimizing for that keyword, you must ensure that the information you have on the page you use aligns with the information they’re searching for. If you optimize for a keyword, but the content on the page isn’t a great fit, you’re going to get traffic, but it won’t be engaged traffic, and they’ll leave the page quickly, and you won’t get results. Pay attention to the context of the search query.
Some of the keywords your ideal customer uses when searching for information related to your business will be better SEO opportunities for your website than others. You want to look for a keyword with search volume (that means people are searching that keyword in Google) and competition similar to your website. Suppose all websites currently ranking for the keyword you’re considering choosing are big brands or big national sites, and you’re not. In that case, it will likely not be a good keyword for you to use because it’s probably too competitive.
This is the easiest part of the equation. Once you know what keywords you want to use on each page, you can go into the backend of your website and add them to the places that Google will look for. You must include the keywords in each place, which helps Google understand that this page is about X keyword.
You’ll want to include your keyword in your:
Using the keyword in only a few places or using different keywords in each place will not work. You need to be consistent. You must also ensure you use the same keyword in the areas that Google and your ideal customer will see. For example, you optimize your title tag in the backend of your website, but it’s for both Google and your ideal customer because it shows up in the search results when people search Google. Your meta description is the same. It’s for both Google and your searcher.
If you want more keywords to rank, you’ll need to create additional content optimized for search. Each new blog post or website page you create and optimize should be another opportunity for your website to generate free traffic from Google if you create helpful content and optimize it for Google. If you want to learn how to do this, check out this blog post on how to get more keywords to rank.
Adding keywords to your website is the easy part. Choosing the right keyword and following Google’s rules for SEO keyword use is harder. If you’re ready to start SEO today, download a copy of my SEO Content Quick Start Guide, take my free class, and join me in Simple SEO Content. I’ll teach you how to do this so you can add the right keywords to your website and get free traffic from Google.