How to get more website traffic

As a business owner, you’ve probably wondered more than once how you get more traffic to your website. It can be challenging, especially when you’re just starting. But there are different ways to get more traffic to your website.

You can run ads to your website

If you have a marketing budget for your business (and you should!), you may have set aside some money to help build your brand awareness by running ads to your website, blog posts, or opt-ins. Running ads can help build your website traffic if you can target the right people with your ad. You want to make sure you’re targeting people who are your Ideal Customers so that when they visit your website, they’re interested in buying your products or hiring you for your services. Getting more website traffic that’s not going to convert isn’t going to help grow your business.

You can advertise your business locally

If you have a brick-and-mortar business, this strategy can be incredibly effective. I’ve got a client who buys billboards in their local area several times a year, and we always see a spike in direct traffic to their website (meaning people know the URL for the website and go right there, not through a search engine) every time they have billboards up. We know the billboards help grow their business. 

You can use SEO on your website

One of the most powerful ways to get more traffic to your website is to develop an SEO strategy and use it for your website and blog. When you have an SEO strategy and target keywords closely related to your Ideal Customer’s needs AND your products and services, you get more qualified traffic to your website, which often leads to more sales. When people are searching for a specific keyword in Google, there’s a reason they’re searching. They’re looking for information on that topic. And if your website is optimized for that keyword (or another closely related term) and Google shows your site high in the results, they’re likely going to visit and check out your website.

The more content you have on your website that’s highly aligned with your Ideal Customer’s needs, the more likely you will be to have them find you the next time they’re searching Google.

How do you come up with ideas for content that will help your SEO?

The easiest way to get started with writing SEO copy is to start by thinking about your Ideal Customer.

• Who is your customer?
• What do they need from you?
• What questions do you get asked over and over again?

Your frequently asked questions are some of your best starting SEO content for any business owner. Learn how to set them up for SEO benefits in this post.

Once you’ve answered your customers’ FAQs, then you’ll want to look at developing other content that’s relevant to them. One of my favorite tools for content research is Google Suggested Search because it tells me EXACTLY what people are searching for in Google, and who doesn’t want to write content that you KNOW people want to read? No guesswork here. Go to Google and start with keywords tied to your business and see what comes up in the suggested search, then complete your keyword research to determine how to optimize the content you’re developing. 

When you create content that helps your ideal customer and optimize it, you’re more likely to build your website traffic through SEO. Did you know that 60% of marketers say that their best leads come from inbound marketing (SEO, blogs, content marketing), according to a Hubspot report?

It takes time to build your traffic through SEO, but it’s worth the effort. Have patience, follow the directions, choose the right keywords, and you will see the results in time. Request your copy of my Beginner's Guide to SEO here and get started on your website or blog. Find out exactly what to do for SEO.