When it comes to SEO, keeping it simple is best. I will walk you through SEO Made simple in a super easy-to-follow step-by-step guide in this training. SEO or Search Engine Optimization is one of the most misunderstood marketing channels. It represents a huge opportunity for your business, but people often shy away because they’re afraid it’s techy, complicated, or above their pay grade. I’m here to help you see how easy SEO can be and teach you how to use it to boost your website traffic.
At its core, SEO or search engine optimization are a series of steps we need to take on our websites to help Google understand what it’s about.
SEO works by making it easier for Google to understand what your website is about. When Google better understands your website, it’s easier for them to show it to people searching for relevant information.
Google crawls the websites it finds on the internet. It goes from link to link across websites. The way SEO works is that we add elements to our websites that Google is looking for. When Google comes to a site that’s optimized, it can gather LOTS of information about our business. When they crawl a website that’s not optimized, they don’t get much information. Google needs the information to add to its index and share with searchers when they need info in the future.
When you optimize your website and help Google understand what it’s about, they’re more likely to show it to people searching for the information you have on your site. Conversely, if you haven’t optimized your website, it will be a lot harder for Google to know when to show it to potential customers, and because of that, you won’t get much traffic from them.
The most critical piece of your SEO is the keyword you choose for your page. You want to choose a keyword that you can rank for (more on that in a minute) that your Ideal Customer is searching for.
When we optimize a page for Google, we choose a keyword used in all of our optimization elements. I’ll explain what they are in a minute. But, first, we want to show Google in as many ways as possible what this page is about.
Choosing the right keyword is critical because you have to select a keyword your website can rank for, or all of the optimization work you do won’t help because you still won’t rank high enough to get traffic.
Google wants to return the best search results possible for searchers, so people continue to use their search engine. They determine the best websites to be the ones that are the most authoritative and most closely related to the keyword someone has searched.
In general, larger, more established websites are considered to be more authoritative. New websites or websites for smaller businesses will be viewed as less of an authority on a subject than a bigger or more established one. This doesn’t mean that you need to create hundreds of pages of content for your website. It means you need to look for keywords you can rank for now and work your way up as your authority grows.
I teach a LOT about this inside my SimpleSEO course because it’s critical to your overall SEO success. There’s an entire module on how to choose the right keyword. While I can’t get into it in depth here, I can tell you to look at the keyword you’re considering using in your optimization and go to Google and see who’s currently ranking at the top of Page 1 on Google.
Are the websites currently ranking at the top of Page 1 for that keyword VERY similar to yours? Are they competitors you’re familiar with, or are they national brands that you know from the mall or their ads on TV?
If they’re competitors, you know well you are probably on the right track. If they’re national brands, you need to look for a different keyword because you won’t rank for this one, and there’s no point in wasting your time and energy trying. So let’s find a word you can rank for so you get some traffic!
Would you like a bit more training on this topic right here? I teach you how to do this and walk you through some additional keyword research tips in my free SEO Training class. You can register for it here.
Congratulations, you’ve gotten through the longest part of your SEO work – the research and refinement process. Now it’s time to get to work on your SEO.
Your Header tags should include your keyword. Use them to break up the sections of your copy.
That’s it, my friend, that’s how to optimize your website. SEO made simple, a step-by-step guide. If you’re ready to learn more about SEO and get your website found on Google, check out my free and paid training programs. I’ve got lots of resources to help you get your website optimized quickly and easily.