Is SEO important for online entrepreneurs?

In the online entrepreneur, coach, and course creator world, there’s a lot of focus on Facebook ads to grow your business, but what about SEO? Is SEO important to online entrepreneurs, too? Oh, my friend, it is. SEO or search engine optimization can help your online business grow and be more profitable because you're not spending money on ads. It also is the key to reducing your dependence on social media marketing. If you don't want to spend hours on social or thousands on ads then SEO is the strategy for you. 

SEO is critical to your success as an online entrepreneur

The way I see things, SEO is critical to your success. You can jump-start your business with Facebook and Instagram or Google Ads but long-term, do you want to depend upon someone else you have to pay to drive traffic to your business? I sure don’t.

Search engine optimization takes a bit of time to work, and there are things you have to learn to have it work the right way. But let’s be honest: ads take time to test and figure out what works for your audience. And you’re paying money for all of your testing. At least with SEO, you're not paying while waiting (unless you've hired an agency to do the work for you). 

It is important to learn how to do search engine optimization the right way so that you get results for the work you're doing on your website or blog. SEO has rules you need to follow if you want it to work. 

People shy away from SEO because they think it’s complicated or confusing, and that makes me sad. SEO can be such a powerful tool for driving traffic to your website and helping your business make money.

What should I do for SEO as an online entrepreneur?

First, you need to research keywords related to your business and choose the ones you’re going to focus on optimizing. You’ll want to decide what you want to be known for. Think of this as your SEO version of niching down. For example, I focus on SEO lessons for beginners, SEO for entrepreneurs, easy SEO, etc. You may focus on money coach for parents, money coach, branding and creative, book coach for women, etc.

Research the keywords your ideal customer uses and determine which ones you’ll use in your SEO program.

Once you’ve chosen the keywords for your SEO plan, you need to write SEO-friendly copy and optimize your website pages and blog posts. If you’re unsure what to do on each page, get your copy of my free Beginner's Guide to SEO and find out how to optimize your website or blog. 

Start your SEO work and track your performance (keyword rankings and traffic from Organic Search in your Google Analytics report), and you’ll be able to watch SEO start to grow your business.    

You can use SEO to help your coaching program, online course, or other online businesses grow. I have resources to help you and the Simple SEO Content class, where I show you how to create an SEO content foundation for your business. We create an organic marketing strategy to support your business and drive interested people to your website from Google.