When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to only a few pages? What's helpful? What works best for SEO? What's SEO? Hey, that's a different post, check it out over here. 😊In this post, I'm going to break down what content you need for your website. It's probably less than you think.
Whether you're building a new website for the first time or redoing an existing one, the base content needs can be similar. Now, there are situations where you'll have specific needs depending on your market, your products, and services, etc. but in general, here's what you should include on your website.
A homepage, product or service information, contact information, and maybe an about us section: that's all you have to have on a website. There are many more content pages that you can include, but for a basic website that answers your customers' questions and helps launch your business, that's enough.
Your homepage should have your business name, a little information about what you do, how you help your customers solve their issues, and ideally an opt-in form or lead magnet if you're trying to grow an email list. Not familiar with those terms? Check out this post on opt-ins and getting your first 100 subscribers.
Your product or services page(s) should have information on what you sell or offer to your customers. Be specific, include information that will help them decide between hiring you or buying from your company. They don't want to have to call you with questions; they want to find out everything they can online. If you have a way that they can purchase from your website, that's even better. Share pictures, share your pricing – don't make people give you their email address, or call you to find out what you charge; it's a waste of time for you and them both. If you're not in their budget, they're not suddenly going to increase their budget to work with you in most cases.
Your about us page should include information about your business, your team, why you started the company, who you help, etc. It doesn't have to be a big page, nor does it have to have a lot of information. A little insight into the company is a good start.
Finally, you have to have a contact page. If your potential customer can't find a way to get in touch with you, they'll never become a customer. Make it easy for them, include an email form, give them a phone number to call, let them know where you're located and what your business hours are.
There are a lot of other pages you can include on a website, but when you're just starting, this is enough. As you grow or focus on SEO, you can add additional sections like FAQs, team information, a blog, or video content (you should do this to help build that email list), and other parts.
Don't overcomplicate your website and let it be something that stops you from growing your business. Use a simple template-based website builder and create your site with a few pages to get started.
If you're not sure what to say on each of these pages to help connect with your potential customers, you need to check out this post and then buy a copy of Building a Storybrand by Donald Miller. It's a fantastic book that will walk you through your content development so that you think about your consumer first, not you, and connect with them in ways that you're not connecting today. It makes a big difference.