Why SEO Feels Overhwhelming and How to Make it Easier

If SEO feels overwhelming, you are not alone. I want you to know that more than anything, before we dig into today’s topic. You are not alone. Most people who try to learn SEO on their own end up feeling overwhelmed. It’s my goal to change that for you because SEO is one of the most powerful marketing channels available to you as an entrepreneur, but if you’re overwhelmed trying to learn it, you’ll never use it. I want you to be able to use it to its full capacity to help grow your business. 

Why does SEO feel so overwhelming?

What I’ve seen over the past decade of working with entrepreneurs is that when people try to learn SEO on their own, they end up overwhelmed for a very simple reason. There is so much information out there that it makes it hard to know what’s right, what’s wrong, and which tips to implement.

Spend a few minutes on Google, YouTube, or now AI search like ChatGPT, and you’ll get all sorts of SEO advice. But how do you know which advice to listen to?

I talk to new students all the time who tell me, I didn’t know what to do anymore. I’d read a blog post, and it would tell me to choose keywords that I liked and thought my customers used when searching. It didn’t tell me anything about looking at the competition. Then I’d listen to a podcast, and it would tell me that my keywords needed to be long-tail, but it wouldn’t explain what that was, so I’d go to YouTube to find out what long-tail keywords were.

It took me hours to find information, and then I didn’t know what was right or wrong, got overwhelmed, and gave up.

Conflicting advice is a big problem within the SEO world. What I see is that often the advice conflicts depending on where it’s coming from. If your SEO advice is from professional SEO strategists, you’re going to continue to get very similar advice because most of us follow the same best practices. But if you’re getting advice from self-taught SEOs or people who haven’t been professional strategists, then you’ll likely see conflicting information and recommendations.

My goal is to make SEO easier to learn and feel less overwhelming for you. Because when it feels easier to learn and implement, you’re more likely to take the time to learn how to do it on your website, and I want you to succeed. 

Is SEO actually hard, or is the information the problem?

SEO really isn’t that hard to learn when you have a good teacher, and they go through it in order, step-by-step. The challenge is when someone is trying to teach but doesn’t know how to teach the information, which can cause unnecessary confusion. I also see a lot of entrepreneurs struggle to use SEO correctly because they are trying to piece it together with free resources. No harm in trying to keep from spending unnecessarily in your business. I am cautious about where I spend my money, too; however, sometimes you are much better off paying for someone to teach you how to do something step-by-step, and SEO is one of those places in my experience.

Is SEO technical? Is that why it’s so overwhelming to learn?

Some people have heard that SEO is super technical and if your website isn’t perfect, it won’t work. That’s honestly not the case today. Years ago, yes, technical SEO was a big concern for businesses, but today’s website builders like Squarespace, Wix, Wordpress, Showit, Kajabi, and more are all OK from an SEO perspective.

SEO isn’t really technical today. It’s more about content strategy and optimization. I teach my students to create content that ties to their products and services so that we’re bringing the right people into their world. I want their businesses to grow, and if they don’t get the right people to their sites, that will be hard to do.

Once we have the right content on the site, we optimize it so the search engines understand it and are more likely to show it to the right people (those who are searching for information related to their business).

How to make SEO easy to learn

The fastest and easiest way to learn SEO is to pay for someone to teach you what you need to know, in order, step-by-step. When you try to piece it together from free resources, you end up with a lot of tactics but often no strategy that ties it all together. You understand some of what you need to do, but not all. I see this all the time when I audit websites for new students. They’ve been trying to learn it on their own, and they’ve put time and effort into it, but for some reason, it’s not working, and their site is invisible – that reason is almost always incorrectly implemented SEO. It’s not for a lack of time or effort; it’s due to a lack of proper knowledge.

I teach SEO in a very simple, straightforward, step-by-step manner. You start by learning what it is, how it works, and what you will be doing on your website. When you understand why you’re doing something in addition to how to do it, I find that it makes it more interesting, and it’s easier to keep focused and continue to work. 

From there, students learn all about keyword research, how Google decides which websites rank where for a specific keyword, how to figure out if your website is able to rank for the keywords you want to rank for, and how to pick the best keywords for your site.

Then they learn about creating content that drives leads, just not traffic. The end goal for a business is to grow, and the only way that will happen is if you have more leads coming into your world so you can make sales. Creating content that people are searching for is key to being found by the right people.

After that, they learn how to optimize that content for Google and AI search, both, so that they have a better chance of showing up in searches.

From there, they learn about link building, citation building for AI search, and analytics reporting so they can understand how their content performs for their audience.

Going step-by-step, one piece at a time, makes it easier to understand and implement. You don’t have to waste time trying to figure out what to do next. I teach you what order to go in. This saves you time, energy, and frustration, allowing you to make progress without being overwhelmed.

If you’re ready to make SEO feel easy, join me in Simple SEO Content or work with me 1:1 and let me walk you through this step-by-step. You don’t have to keep Googling and YouTubing your way through this. It doesn’t have to feel overwhelming. You can make it make sense, get it done, and start to see more leads and sales coming from your website each month. I’d love to help you with this.