The Etched Blog

Build Your Business for Free with Content Marketing

I don’t have to tell you that Content Marketing is important for your business. You’re here reading about it, which probably means it’s top of ...

How Much Time Does Content Marketing Take?

In this series, we’re going to dig into some of the most common issues that arise within a content marketing program. These can keep you from starting or ...

Do your social media, content, and SEO teams work as one?

For your content marketing program to produce the best results possible, you need your teams to work together. If you have everyone in silos or they don’t ...

How Google Works Part 5: Social Media Marketing

The final part of the How Does Google Work series addresses social media, which may or may not be a ranking factor. Google has said it is and they’ve said ...

How to Increase Brand Awareness With Content Marketing

 We all want to drive more traffic to our websites and hopefully, convert those visitors into customers. One of the best ways to build more traffic is by ...

How Google Works Part 4: Website Authority


The links to your website are one of Google’s two top ranking factors. The second is the content itself. ...

How Much Does Content Marketing Cost

Content Marketing

You likely understand the importance of content marketing and how it varies from traditional marketing channels. Now, you want to either start or expand your ...

How Google Works Part 3: SEO ProTips

Today, we’re going to talk about some of the tips and tricks that white hat SEO professionals use to help their keyword rankings. No black hat tips ...

How Does Google Work Part 2: Why Quality Content Matters

In the first post in this series, we talked about understanding that Google is a business, not a service product and why the technical health of your website is ...

5 Tips to Fight Writer's Block

 Writer’s block is inevitable. When you’re focused on creating content on a schedule, it’s tough to maintain creativity always.

How to Migrate a Website or Blog

Blog Migration Just saying the word migration can send the best SEO into a slight panic because website or blog migrations can be fantastic but they also come with a ton of risk factors you need to mitigate to ensure all your hard work pays off.

How to Plan Content for a Blog

 Learn how to plan content for your blog in an easy, organized manner. Swipe the process and download the planning documents.

How Many Words Should a Blog Post Be?

How many words should my blog post be? Ah, it's one of the most common questions how many words do I need to write? How long should a blog post be? Sadly, ther...

How to Measure Content Marketing ROI

Have you ever wondered how you should measure content marketing ROI for your business? If you haven't, I'll bet your boss has asked you about ROI.

How to Write a Great Blog Post

Blogging, Content Marketing, SEO

 Have you ever wondered what makes a blog post great? There are several elements that go into writing a great blog post.