The Etched Blog

How Google Works Part 3: SEO ProTips


Today, we’re going to talk about some of the tips and tricks that white hat SEO professionals use to help their keyword rankings. No black hat tips ...

How Does Google Work Part 2: Why Quality Content Matters


In the first post in this series, we talked about understanding that Google is a business, not a service product and why the technical health of your website is ...

5 Tips to Fight Writer's Block

Content Marketing

 Writer’s block is inevitable. When you’re focused on creating content on a schedule, it’s tough to maintain creativity always.

How to Migrate a Website or Blog


Blog Migration Just saying the word migration can send the best SEO into a slight panic because website or blog migrations can be fantastic but they also come with a ton of risk factors you need to mitigate to ensure all your hard work pays off.

How to Plan Content for a Blog

Content Marketing

 Learn how to plan content for your blog in an easy, organized manner. Swipe the process and download the planning documents.

How Many Words Should a Blog Post Be?

Content Marketing

How many words should my blog post be? Ah, it's one of the most common questions how many words do I need to write? How long should a blog post be? Sadly, ther...

How to Measure Content Marketing ROI

Content Marketing

Have you ever wondered how you should measure content marketing ROI for your business? If you haven't, I'll bet your boss has asked you about ROI.

How to Write a Great Blog Post

Blogging, Content Marketing, SEO

 Have you ever wondered what makes a blog post great? There are several elements that go into writing a great blog post.

Benefits of Blogging for Business

Blogging, Content Marketing, SEO

 Whether you're new to Content Marketing or have been doing things like this for years, you may wonder how blogging works.

Defining Content Marketing

Content Marketing

I'm sure you've heard the term Content Marketing, but maybe, like many, you're not quite sure what it means or why it's essential. That's OK. It's pretty ...

My Top 5 Content Marketing Tips for Small Businesses

Content Marketing

Spend time white-boarding, brainstorming, talking to your team, your customers, whoever. Don't just jump right into content development, but vet why you're ...

3 Reasons why you shouldn't use off-shore copy writers

Content Marketing, SEO

 In today’s content marketing world, there’s a lot of pressure to produce copy and lots of it. I know. It’s hard to keep up. There's pressure to create website or blog copy continually. It’s tough.