The Etched Blog
How Google Works Part 3: SEO ProTips
Today, we’re going to talk about some of the tips and tricks that white hat SEO professionals use to help their keyword rankings. No black hat tips ...
How Does Google Work Part 2: Why Quality Content Matters
In the first post in this series, we talked about understanding that Google is a business, not a service product and why the technical health of your website is ...
5 Tips to Fight Writer's Block
Writer’s block is inevitable. When you’re focused on creating content on a schedule, it’s tough to maintain creativity always.
How to Migrate a Website or Blog
Blog Migration Just saying the word migration can send the best SEO into a slight panic because website or blog migrations can be fantastic but they also come with a ton of risk factors you need to mitigate to ensure all your hard work pays off.
How to Plan Content for a Blog
Learn how to plan content for your blog in an easy, organized manner. Swipe the process and download the planning documents.
How Many Words Should a Blog Post Be?
How many words should my blog post be? Ah, it's one of the most common questions how many words do I need to write? How long should a blog post be? Sadly, ther...
How to Measure Content Marketing ROI
Have you ever wondered how you should measure content marketing ROI for your business? If you haven't, I'll bet your boss has asked you about ROI.
How to Write a Great Blog Post
Blogging, Content Marketing, SEO
Have you ever wondered what makes a blog post great? There are several elements that go into writing a great blog post.
Benefits of Blogging for Business
Blogging, Content Marketing, SEO
Whether you're new to Content Marketing or have been doing things like this for years, you may wonder how blogging works.
Defining Content Marketing
I'm sure you've heard the term Content Marketing, but maybe, like many, you're not quite sure what it means or why it's essential. That's OK. It's pretty ...
My Top 5 Content Marketing Tips for Small Businesses
Spend time white-boarding, brainstorming, talking to your team, your customers, whoever. Don't just jump right into content development, but vet why you're ...
3 Reasons why you shouldn't use off-shore copy writers
In today’s content marketing world, there’s a lot of pressure to produce copy and lots of it. I know. It’s hard to keep up. There's pressure to create website or blog copy continually. It’s tough.
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