The Etched Blog

Etched Marketing is Changing to Better Serve You

As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s ...

Is this the end of Facebook for Small Businesses?

Small Business Marketing Tips, Social Media

Calm down. Step away from the hype. Block the "gurus" and spend a few minutes understanding the changes and what they mean for your business. This update isn't ...

How to Write Marketing Messages Your Audience Wants

Content Marketing, SEO, Small Business Marketing Tips

Last week in the Marketing Academy, we talked about identifying our ...

How Many Pictures Should Your Blog Post Include?

Content Marketing, SEO, Small Business Marketing Tips, Social Media

When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...

How to Identify Your Target Audience

Content Marketing, Small Business Marketing Tips, Social Media

Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...

Is Top-Level Domain Important to Your Business?

SEO, Small Business Marketing Tips

This is one of those questions that pops up on a regular basis because of the difficulty securing .com websites. There are so many options available today but ...

How to Create a Home or Office Video Studio

Content Marketing, Small Business Marketing Tips, Social Media

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Do 404 Errors Hurt Your Business?

SEO, Small Business Marketing Tips

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...