The Etched Blog

What is a Sales Funnel?

What's a Sales Funnel? One of the first questions most people have when they embark on an online business is how to create a sales funnel. There are tons of co...

Image Name SEO

How to name images for SEO Did you know that Google bot can read the names you give your images on your website or blog? Google bot can and because of this, ...

Why You Need Google Maps Reviews

In this third blog post about Google My Business, we're going to talk about why reviews are essential to growing your business. If you missed the first two you c...

How to Find Guest Blog Post Opportunities

We've talked a lot about SEO and Domain Authority and links on the blog and this week we're going to dig into how you find guest post opportunities to help build...

How to Create a Marketing Plan for Your Small Business

Marketing Strategy

How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...

What Is Domain Authority

SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...

Do I Need a Website for my Business?

Marketing Strategy, SEO, SEO for Beginners, Simple SEO Podcast

Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...

How Often Do I Need to Blog?

There's a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it's hard to know what to do. ...

How to Verify Your Google My Business Listing

If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...

How to Edit Title Tags in Wordpress

If you've ever stared at a Page or Post in Wordpress and wondered exactly how to edit title tags in Wordpress this post is for you. No need to get frustrated or ...

Do Title Tags Matter?

Title Tags are a critical element in your SEO efforts. They matter a lot. When I train my writing team on SEO, I start with the Title Tag because it helps frame ...

Beware of the Fake Marketing Experts

When you're looking to grow your business, and you want to hire a marketing person, who do you hire? Do you partner with an agency, hire a freelancer or hire an ...

Etched Marketing Named one of the top Digital Marketing Agencies in Phoenix

Etched Marketing is a Top Digital Marketing Agency in Phoenix! Few things can elevate a company further than effective search engine optimization. Many busines...

One of the Most Common Mistakes Entrepreneurs Make

(That Can Kill Your Business Before It Has the Chance To Take Off) One of the most common mistakes entrepreneurs make that hurt their chances of making it long t...

Ultimate SEO Blueprint: Case Study & Step-by-Step DIY Guide

How to get any blog post or website page to rank and drive traffic. You may be sitting there, staring at a blank screen wondering what to write. Maybe you've ...