The Etched Blog
What is SEO for a website?
What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.
5 Easy Ways to Create Better Content
Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?
When’s the right time to market your business?
We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...
3 Reasons Why SEO Matters to your business
As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...
Analyzing your Black Friday and Cyber Monday Performance
I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...
How Many Pictures Should Your Blog Post Have?
When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...
How to Identify Your Target Audience
Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...
Is Top-Level Domain Important to Your Business?
This is one of those questions that pops up on a regular basis because of the difficulty securing .com websites. There are so many options available today but ...
How to Create a Home or Office Video Studio
Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...
Do 404 Errors Hurt Your Business?
A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...
SEO Definitions
This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...
5 SEO Quick Wins to Get More Organic Traffic
SEO, SEO for Beginners, Simple SEO Podcast
I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...
How to audit your website and blog content
A content audit should be part of the research you do before creating a content ...
Are you Making These 5 Common SEO Mistakes?
What if I told you there were simple things you were doing (or not doing) that were likely hurting your website or blog? Do you want to have better rankings and ...
How to Write Blog Posts Faster
Yeah, you read that right. You can cut your content development process time in half with a few handy tricks, tips, and tools. Content development, mainly ...
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