The Etched Blog

What is Content Marketing?

Content Marketing, SEO

Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.

How does Google Work? Part 1: Understanding Google

SEO, Small Business Life

The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.

5 Easy Ways to Create Better Content

Content Marketing, Small Business Life

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

Why Does Online Reputation Management Matter to Your Business?

SEO, Small Business Life

Online Reputation Management is vital to your Content Marketing Program. Here’s Why.

Are Guest Blog Posts Worth the Effort?

Content Marketing, SEO, Small Business Life

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

Are You Ready to Hire a Freelancer?

Content Marketing, Small Business Life

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

When’s the right time to market your business?

Content Marketing, Small Business Life

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

How to Nail Your First Facebook Live

Small Business Life

You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...

5 Free Ways to Promote Your Facebook Live

Content Marketing, Small Business Life

If you read last week's post, you learned all about how ...

3 Reasons Why SEO Matters

SEO, Small Business Life

As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...

How Do I Do #allthethings?

Content Marketing, SEO, Small Business Life

As an entrepreneur, small business owner, or startup founder or employee, you probably feel like you have to do everything. And how the heck are you supposed to ...

Analyzing your Black Friday and Cyber Monday Performance

Content Marketing, SEO, Small Business Life

I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...

Meta Description Lengths are Changing


One of the most important SEO elements for any webpage or blog post is the Meta Description. If you’re not familiar with the Meta Description, it’s ...

Etched Marketing is Changing to Better Serve You

Content Marketing, Ecommerce SEO, Real Estate SEO, SEO

As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s ...

Is this the end of Facebook for Small Businesses?

Small Business Life

Calm down. Step away from the hype. Block the "gurus" and spend a few minutes understanding the changes and what they mean for your business. This update isn't ...