Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.
The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.
Content Marketing, Small Business Life
Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?
Online Reputation Management is vital to your Content Marketing Program. Here’s Why.
Content Marketing, SEO, Small Business Life
If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?
Content Marketing, Small Business Life
If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...
Content Marketing, Small Business Life
We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...
You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...
Content Marketing, Small Business Life
If you read last week's post, you learned all about how ...
As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...
Content Marketing, SEO, Small Business Life
As an entrepreneur, small business owner, or startup founder or employee, you probably feel like you have to do everything. And how the heck are you supposed to ...
Content Marketing, SEO, Small Business Life
I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...
One of the most important SEO elements for any webpage or blog post is the Meta Description. If you’re not familiar with the Meta Description, it’s ...
Content Marketing, Ecommerce SEO, Real Estate SEO, SEO
As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s ...
Calm down. Step away from the hype. Block the "gurus" and spend a few minutes understanding the changes and what they mean for your business. This update isn't ...