The Etched Blog
How to Measure Content Marketing ROI
Have you ever wondered how you should measure content marketing ROI for your business? If you haven't, I'll bet your boss has asked you about ROI.
How to Write a Great Blog Post
Have you ever wondered what makes a blog post great? There are several elements that go into writing a great blog post.
How Blogging Works
Whether you're new to Content Marketing or have been doing things like this for years, you may wonder how blogging works.
Defining Content Marketing
I'm sure you've heard the term Content Marketing, but maybe, like many, you're not quite sure what it means or why it's essential. That's OK. It's pretty ...
My Top 5 Content Marketing Tips for Small Businesses
Spend time white-boarding, brainstorming, talking to your team, your customers, whoever. Don't just jump right into content development, but vet why you're ...
3 Reasons why you shouldn't use off-shore copy writers
In today’s content marketing world, there’s a lot of pressure to produce copy and lots of it. I know. It’s hard to keep up. There's pressure to create website or blog copy continually. It’s tough.
