The Etched Blog

3 Reasons Why SEO Matters to your business

Simple SEO Podcast, SEO for Beginners, SEO

As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...

Analyzing your Black Friday and Cyber Monday Performance

Online Marketing

I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...

How Many Pictures Should Your Blog Post Have?

SEO for Beginners, Simple SEO Podcast, Content, SEO

When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...

How to Identify Your Ideal Customer

SEO, Simple SEO Podcast, Content, Online Marketing

Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...

Is Top-Level Domain Important to Your Business?

SEO

This is one of those questions that pops up on a regular basis because of the difficulty securing .com websites. There are so many options available today but ...

How to Create a Home or Office Video Studio

Online Marketing

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Do 404 Errors Hurt Your Business?

SEO

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...

SEO Definitions

SEO, SEO for Beginners

This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...

5 SEO Quick Wins to Get More Organic Traffic

SEO, SEO for Beginners, Simple SEO Podcast

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...

How to audit your website and blog content

Simple SEO Podcast, SEO, Content

A content audit should be part of the research you do before creating a content ...

Are you Making These 5 Common SEO Mistakes?

SEO, Simple SEO Podcast

What if I told you there were simple things you were doing (or not doing) that were likely hurting your website or blog? Do you want to have better rankings and ...

How to Write Blog Posts Faster

SEO

Yeah, you read that right. You can cut your content development process time in half with a few handy tricks, tips, and tools. Content development, mainly ...

5 Ways to Boost Business with Google Maps

SEO, Online Marketing

If you’re a local retailer and you haven’t fully optimized your local directories, now is the time. Customers who are on their phone and searching ...

How to Migrate a Website or Blog

SEO

Blog Migration Just saying the word migration can send the best SEO into a slight panic because website or blog migrations can be fantastic but they also come with a ton of risk factors you need to mitigate to ensure all your hard work pays off.

How Many Words Should a Blog Post Be?

How many words should my blog post be? Ah, it's one of the most common questions how many words do I need to write? How long should a blog post be? Sadly, ther...