The Etched Blog

What Should You Be Doing Right Now (COVID-19 series)

Small Business Life

Marketing and growing your business can be challenging on the best days. It can be downright frustrating or scary during a crisis such as the coronavirus pandemi...

Adjusting Your Business Plan During a Crisis

Small Business Life

Your business probably looks a lot different today than it did 30 or 60 days ago. Maybe things have slowed down drastically, perhaps you're lucky, and they're go...

How Will Your Life Change After the Coronavirus?

Small Business Life

I've read a lot on the Coronavirus and how it's impacting our lives. We all know it's affecting our lives in so many ways. For some of us, our children are home ...

What do I do first for SEO?

Content Marketing, SEO, Small Business Life

SEO. Search Engine Optimization. Title Tags, Meta Descriptions, Google, Keywords, Oh my! What do I do first for SEO? Let me break it down for you real quic...

How Much Should My Marketing Budget Be?

Small Business Life

How much should my marketing budget be? Do you have a marketing budget for your business? Are you relying on the free channels only? If you're not investing in m...

What Content Do I Need on my Website?

Content Marketing, SEO, Small Business Life

When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to onl...

How to set goals for the quarter

Small Business Life

Setting goals can feel a bit scary, but it doesn't have to be. Let's take a simple look at goal setting and work on creating goals for the next quarter. If you s...

Business Books to Read: Profit First for your finances

Small Business Life

This is a super important but not sexy topic. I know, that's a heck of a way to get your attention. You're probably thinking, ugh, this post sounds like a snooze...

How to start a business from scratch

Small Business Life

If you're thinking this might be the time to start the business you've been dreaming of for a while now, you may be wondering where to start. Well, let's start a...

How much money do you need to start a business?

Small Business Life

People often say they want to start a business, but they don't have the money. Students will ask, what do I need to spend to start a business? How much money? Yo...

It's time to Believe in yourself

Small Business Life

I see you, mama. I feel you. You want to leave corporate behind, but you're afraid you can't do it yourself. It would be best if you had the security of that pay...

Is a pandemic a good time to start a business?

Small Business Life

That's the million-dollar question right there, isn't it? Is the pandemic a good time to start a business? You know what, it might be a perfect time. It seems cr...

How to Make Sure You Make Money from Your Business

Small Business Life

It should seem simple and straightforward that when you're building a business, you want to ensure that you make money, but unfortunately, it doesn't always happ...

Are you Building a Business or is it a Hobby?

Small Business Life

When you're building a business as a side hustle, sometimes, people will look at it more like a hobby, and that can be frustrating, right? I've seen people quest...

How to create a content calendar

Content Marketing, Small Business Life

You've decided you're going to do this, you're starting a business! Yay! Maybe you've already got one and now you need to figure out what to share on your social...

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