The Etched Blog
Books for Business: Building a StoryBrand
Content Marketing, Small Business Life
If you're building a website or creating marketing materials for your business and haven't read Building a StoryBrand by Donald Miller yet, you need to do it ASA...
Turning Likes into Leads
Turning Likes into Leads You share a post on Facebook and earn a couple of new likes. You have a great photo on Instagram and gather ten more likes. Woo hoo. M...
Do You Struggle with Imposter Syndrome?
Do you doubt your ability to do this? Are you wondering if you're qualified or capable of building a business? Do you think others know more than you? Do y...
Finding More Time for Your Family
Have you been thinking about starting your own business because you long for more time to spend with your family? We all have a different motivation for starting...
Will 2020 be your Year?
Is 2020 your year? Is this going to be the year that you make a move? Are you going to leave the corporate world behind and find the flexibility you need for...
Three things to do when you start a business
Congrats! You've made the decision, you're tired of the juggle, and you're ready to start a business. It feels great. Of course, it does! This move is going to c...
Being a Working Mom is Hard
No one tells you how hard it is to be a working mom the truth. Let's talk about something we all feel but don't want to admit openly for a minute. Being a mo...
Are You Ready to Be Your Own Boss?
Have you ever found yourself sitting at your desk, daydreaming of a change and wondering what type of business you could start to earn enough money to quit your ...
Building Your Business in an Hour a Day
Hey there mama Today, we're taking a little different approach to the email and training, and rather than talking about a marketing topic; I want to spend a few ...
How to do Competitive Pricing Research
Have you ever wondered what your competitors were doing? Of course, you have, we all do. We're all curious about our competition. What are they doing? What are t...
How do you choose a location for a business?
How do you choose the right location for your business? It's easy to choose the right location for your business if it's online. All you need is a good website...
What's an Opt-In?
It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...
How to Track Your SEO Progress
If you've been working on your SEO for a while, you've probably wondered if it's making a difference. You may have some anecdotal evidence like more calls or lea...
Why Your FAQs Need their own Page
Content Marketing, SEO, Small Business Life
We're moving into more advanced SEO strategy as we talk about why your FAQs need their own page. Most websites have one single FAQ page, but when an SEO strategi...
Types of Marketing Explained
Content Marketing, SEO, Small Business Life
As a small business owner, it can be overwhelming trying to create your marketing plan and understanding the different types of marketing. There are so many opti...
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