The Etched Blog

Should I use ads & SEO both for my lead magnet?

What's the best strategy for growing your email list? Should you run ads to the landing page or optimize it for SEO or do both? Do SEO and paid search or social ...

Why Does Domain Authority Matter for SEO?

SEO, SEO for Beginners

In our first SEO 101 post on Domain Authority, we addressed the question what's Domain Authority? Today, we're building on that and digging deeper into why Domai...

SEO Made Simple: A Step-by-Step Guide for 2024

SEO, SEO for Beginners

When it comes to SEO, keeping it simple is best. I will walk you through SEO Made simple in a super easy-to-follow step-by-step guide in this training. SEO or Se...

How to optimize your lead magnet landing page

SEO, SEO for Beginners, Online Marketing

Have you optimized your lead magnet landing page yet? Are you driving new leads through SEO? If not, you're going to want to do this ASAP. Step 1: Choose keywor...

How to use SEO tools to research your lead magnet topic

SEO, SEO for Beginners, Online Marketing

Have you ever wondered what type of lead magnet would work best for your business and wished someone would tell you what they wanted? Well, my friend, that's EXA...

How to Grow Your Audience with SEO

SEO, Online Marketing

Have you ever wondered if you could use SEO to help grow your audience? There's so much focus on social media and ads, but what about good ol' SEO for audience g...

3 Easy Steps to Sell online courses from your own website

SEO, SEO for Beginners

Are you looking at the booming online course industry and wondering how you can be part of it? Maybe you've thought about creating a course, but you're not sure ...

How can I learn SEO?

SEO for Beginners, SEO

You've likely heard that SEO is important to your website or blog, but you may not know why it's important or how to get started. Have you ever found yourself Go...

How do I start learning SEO?

SEO, SEO for Beginners

Oh, I'm excited, my friend. This is one of the best questions I get. How do I start learning SEO? It's such a good question and leads to so much fun and big chan...

How to do SEO for a website step by step

SEO, SEO for Beginners

If you're starting to learn about SEO, you may be wondering how to do SEO for websites step by step. Yeah, that's an awkward sentence, but it's got the keyword i...

What's the Best Content for SEO?

SEO, SEO for Beginners, Podcasting

Are you ready to get started with your SEO plan and wondering what type of content is best for SEO? I bet you are, and you know what, you're not alone. People of...

3 SEO tips for beginners

SEO for Beginners, SEO

If you're starting to learn SEO, then you may be wondering what the heck it's all about, why it matters, and more importantly, what you're supposed to do. Let's ...

Can you use SEO to sell Online Courses?

SEO, SEO for Beginners, Content

Spoiler alert: Yes! You can use SEO to sell online courses. Absolutely. And you should. Many course creators seem to focus only on using Facebook or Instagram ad...

Who is Your Ideal Customer?

Online Marketing, SEO, SEO for Beginners

You've likely heard the term Ideal Customer and maybe even worked on determining who your Ideal Customer is, but how well do you know them? Is it enough, or shou...

What is SEO Copy?

SEO, Content

We've been talking about SEO elements for a while now, and it's time to talk copy. If you're working on your website's search engine optimization, I bet you've t...