The Etched Blog
How to name images for SEO
How to name images for SEO Did you know that Google bot can read the names you give your images on your website or blog? Google bot can and because of this, ...
How to get Google Business Profile Reviews
In this third blog post about Google My Business, we're going to talk about why reviews are essential to growing your business. If you missed the first two you c...
How to Create a Marketing Plan for Your Small Business
Online Marketing, Simple SEO Podcast
How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...
What Is Domain Authority
SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...
Do I Need a Website for my Business?
Simple SEO Podcast, SEO, Online Marketing, SEO for Beginners
Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...
How often should I blog for SEO?
There's a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it's hard to know what to do. ...
How to Verify Your Google Business Profile
SEO, Online Marketing, SEO for Beginners
If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...
How to Edit Title Tags in Wordpress
If you've ever stared at a Page or Post in Wordpress and wondered exactly how to edit title tags in Wordpress this post is for you. No need to get frustrated or ...
Do Title Tags Matter for SEO?
Title Tags are a critical element in your SEO efforts. They matter a lot. When I train my writing team on SEO, I start with the Title Tag because it helps frame ...
Ultimate SEO Blueprint: Case Study & Step-by-Step DIY Guide
How to get any blog post or website page to rank and drive traffic. You may be sitting there, staring at a blank screen wondering what to write. Maybe you've ...
What is SEO for a website?
What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.
5 Easy Ways to Create Better Content
Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?
When’s the right time to market your business?
We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...
3 Reasons Why SEO Matters to your business
Simple SEO Podcast, SEO for Beginners, SEO
As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...
Analyzing your Black Friday and Cyber Monday Performance
I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...
How Many Pictures Should Your Blog Post Have?
SEO for Beginners, Simple SEO Podcast, Content, SEO
When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...
How to Identify Your Ideal Customer
SEO, Simple SEO Podcast, Content, Online Marketing
Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...
Is Top-Level Domain Important to Your Business?
This is one of those questions that pops up on a regular basis because of the difficulty securing .com websites. There are so many options available today but ...
How to Create a Home or Office Video Studio
Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...
Do 404 Errors Hurt Your Business?
A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...
SEO Definitions
This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...
5 SEO Quick Wins to Get More Organic Traffic
SEO, SEO for Beginners, Simple SEO Podcast
I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...
How to audit your website and blog content
Simple SEO Podcast, SEO, Content
A content audit should be part of the research you do before creating a content ...
Are you Making These 5 Common SEO Mistakes?
What if I told you there were simple things you were doing (or not doing) that were likely hurting your website or blog? Do you want to have better rankings and ...
How to Write Blog Posts Faster
Yeah, you read that right. You can cut your content development process time in half with a few handy tricks, tips, and tools. Content development, mainly ...