The Etched Blog
Can you use SEO to grow your email list?
Online Marketing, Small Business SEO
You may be wondering if you can use SEO to grow your email list, and the answer is most definitely! You should be using SEO to help grow your email list. When yo...
When to do SEO on your website
Small Business SEO, SEO for Beginners, Simple SEO Podcast
It can be hard to know when to do SEO on your website or blog. It's a common question. The answer may surprise you. It's always a good time to do SEO. When you'...
How to Plan for the New Year
Simple SEO Podcast, Online Marketing
Ok, guys! It's here. We're in December, and it's time to review and make decisions about your 2021 plan. It's exciting. I love the new year. I love the excitem...
Time Blocking Saves You Time
Last month we focused on changing your mindset so that you're ready to move forward into 2021. This month, I want to focus on habits that will help you prepare f...
3 Ways to Find New Customers
Online Marketing, Small Business SEO
When you're just starting, it can be hard to know where to find customers for your new business. It's one of the most common questions my students and clients bo...
How to create a content calendar for your small business
Content, Online Marketing, Simple SEO Podcast
You've decided you're going to do this, you're starting a business! Yay! Maybe you've already got one and now you need to figure out what to share on your social...
What Content Do I Need on my Website?
Small Business SEO, Online Marketing
When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to onl...
How to create an SEO Strategy Step-by-Step
Small Business SEO, Simple SEO Podcast, SEO for Beginners
SEO. Search Engine Optimization. Title Tags, Meta Descriptions, Google, Keywords, Oh my! What do I do first for SEO? Let me break it down for you real quic...
Time Freedom for Coaches, Course Creators, and Online Business Owners
Small Business SEO, SEO for Beginners
I've talked to so many of you and one of the biggest motivating factors for wanting to go into business for yourself is the freedom to set your own schedule. Man...
How to Get Your First 100 Email Subscribers
Online Marketing, Email Marketing, Simple SEO Podcast
Everyone says, "you need a list," and they're right; you do need an email list, but have you found yourself wondering exactly how you build that list? I'll bet y...
What's an Opt-In?
Simple SEO Podcast, Online Marketing, Email Marketing
It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...
How to Know if your SEO is Working
SEO for Beginners, Small Business SEO
If you've been working on your SEO for a while, you've probably wondered if it's making a difference. You may have some anecdotal evidence like more calls or lea...
How to Rank for More SEO Keywords
Small Business SEO, SEO for Beginners, Simple SEO Podcast
It seems that most small business owners or bloggers who are working on their SEO want more keywords to rank in Google's Search Results. It's understandable, the...
3 Easy Steps to Build Your Google Business Profile Reviews
Small Business SEO, Online Marketing
3 Easy Steps to Build Your Google My Business Reviews We've talked a lot about Google My Business on the blog recently, and it's because it's one of the best f...
What is a Sales Funnel?
What's a Sales Funnel? One of the first questions most people have when they embark on an online business is how to create a sales funnel. There are tons of co...
How to name images for SEO
Small Business SEO, SEO for Beginners
How to name images for SEO Did you know that Google bot can read the names you give your images on your website or blog? Google bot can and because of this, ...
How to get Google Business Profile Reviews
Small Business SEO, Online Marketing
In this third blog post about Google My Business, we're going to talk about why reviews are essential to growing your business. If you missed the first two you c...
How to Create a Marketing Plan for Your Small Business
Online Marketing, Simple SEO Podcast
How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...
What Is Domain Authority
Small Business SEO, SEO for Beginners
SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...
Do I Need a Website for my Business?
Simple SEO Podcast, Small Business SEO, Online Marketing, SEO for Beginners
Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...
How often should I blog for SEO?
Small Business SEO, Simple SEO Podcast
There's a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it's hard to know what to do. ...
How to Verify Your Google Business Profile
Small Business SEO, Online Marketing, SEO for Beginners
If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...
How to Edit Title Tags in Wordpress
Small Business SEO, SEO for Beginners
If you've ever stared at a Page or Post in Wordpress and wondered exactly how to edit title tags in Wordpress this post is for you. No need to get frustrated or ...
Do Title Tags Matter for SEO?
Title Tags are a critical element in your SEO efforts. They matter a lot. When I train my writing team on SEO, I start with the Title Tag because it helps frame ...
Ultimate SEO Blueprint: Case Study & Step-by-Step DIY Guide
Small Business SEO, SEO for Beginners
How to get any blog post or website page to rank and drive traffic. You may be sitting there, staring at a blank screen wondering what to write. Maybe you've ...