The Etched Blog

How Many Pictures Should Your Blog Post Include?

Content Marketing, SEO, Small Business Marketing Tips, Social Media

When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...

How to Identify Your Target Audience

Content Marketing, Small Business Marketing Tips, Social Media

Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...

Is Top-Level Domain Important to Your Business?

SEO, Small Business Marketing Tips

This is one of those questions that pops up on a regular basis because of the difficulty securing .com websites. There are so many options available today but ...

How to Create a Home or Office Video Studio

Content Marketing, Small Business Marketing Tips, Social Media

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Do 404 Errors Hurt Your Business?

SEO, Small Business Marketing Tips

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...

How to Use Facebook to Grow Your Business

Small Business Marketing Tips, Social Media

Facebook… if you’re not using it for your business (or if you’re using it wrong), you are potentially hurting your business. According to ...

Do Facebook Ads Make Sense for Your Business?

Small Business Marketing Tips, Social Media

Today's post is courtesy of Meg Brunson of EIEIO Marketing. Meg shares why she believes all businesses can benefit ...

How to Grow Your Business with Video Marketing

Content Marketing, SEO, Small Business Marketing Tips, Social Media

You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?

SEO Definitions

Content Marketing, SEO, Small Business Marketing Tips

This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...

5 SEO Quick Wins

SEO, Small Business Marketing Tips

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...