The Etched Blog

What Content Do I Need on my Website?

When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to onl...

How to create an SEO Strategy Step-by-Step

SEO, Simple SEO Podcast, SEO for Beginners

SEO. Search Engine Optimization. Title Tags, Meta Descriptions, Google, Keywords, Oh my! What do I do first for SEO? Let me break it down for you real quic...

Time Freedom for Coaches, Course Creators, and Online Business Owners

SEO, SEO for Beginners

I've talked to so many of you and one of the biggest motivating factors for wanting to go into business for yourself is the freedom to set your own schedule. Man...

How to Get Your First 100 Email Subscribers

Online Marketing, Email Marketing, Simple SEO Podcast

Everyone says, "you need a list," and they're right; you do need an email list, but have you found yourself wondering exactly how you build that list? I'll bet y...

What's an Opt-In?

Simple SEO Podcast, Online Marketing, Email Marketing

It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...

How to Know if your SEO is Working

SEO for Beginners, SEO

If you've been working on your SEO for a while, you've probably wondered if it's making a difference. You may have some anecdotal evidence like more calls or lea...

How to Rank for More SEO Keywords

SEO, SEO for Beginners, Simple SEO Podcast

It seems that most small business owners or bloggers who are working on their SEO want more keywords to rank in Google's Search Results. It's understandable, the...

3 Easy Steps to Build Your Google Business Profile Reviews

SEO, Online Marketing

3 Easy Steps to Build Your Google My Business Reviews We've talked a lot about Google My Business on the blog recently, and it's because it's one of the best f...

What is a Sales Funnel?

Online Marketing

What's a Sales Funnel? One of the first questions most people have when they embark on an online business is how to create a sales funnel. There are tons of co...

How to name images for SEO

SEO, SEO for Beginners

How to name images for SEO Did you know that Google bot can read the names you give your images on your website or blog? Google bot can and because of this, ...

How to get Google Business Profile Reviews

SEO, Online Marketing

In this third blog post about Google My Business, we're going to talk about why reviews are essential to growing your business. If you missed the first two you c...

How to Create a Marketing Plan for Your Small Business

Online Marketing, Simple SEO Podcast

How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...

What Is Domain Authority

SEO, SEO for Beginners

SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...

Do I Need a Website for my Business?

Simple SEO Podcast, SEO, Online Marketing, SEO for Beginners

Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...

How often should I blog for SEO?

SEO, Simple SEO Podcast

There's a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it's hard to know what to do. ...