The Etched Blog

Beware of the Fake Marketing Experts

Content Marketing, SEO, Small Business Life

When you're looking to grow your business, and you want to hire a marketing person, who do you hire? Do you partner with an agency, hire a freelancer or hire an ...

Etched Marketing Named one of the top Digital Marketing Agencies in Phoenix

Content Marketing, SEO

Etched Marketing is a Top Digital Marketing Agency in Phoenix! Few things can elevate a company further than effective search engine optimization. Many busines...

One of the Most Common Mistakes Entrepreneurs Make

(That Can Kill Your Business Before It Has the Chance To Take Off) One of the most common mistakes entrepreneurs make that hurt their chances of making it long t...

Ultimate SEO Blueprint: Case Study & Step-by-Step DIY Guide


How to get any blog post or website page to rank and drive traffic. You may be sitting there, staring at a blank screen wondering what to write. Maybe you've ...

What Is Marketing Strategy

Content Marketing, SEO, and Social Media are the three pieces of business growth in today's digital marketing world. While you may know what each one is and how ...

What is SEO?

SEO, Small Business Life

What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.

What is Social Media Marketing?

The simplest definition of social media marketing is that you’re marketing your business on a social media channel. That doesn’t really answer the question what is social media marketing very well though, does it? Read more.

What is Content Marketing?

Content Marketing, SEO

Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.

How does Google Work? Part 1: Understanding Google

SEO, Small Business Life

The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.

5 Easy Ways to Create Better Content

Content Marketing, Small Business Life

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

Why Does Online Reputation Management Matter to Your Business?

SEO, Small Business Life

Online Reputation Management is vital to your Content Marketing Program. Here’s Why.

Are Guest Blog Posts Worth the Effort?

Content Marketing, SEO, Small Business Life

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

Are You Ready to Hire a Freelancer?

Content Marketing, Small Business Life

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

When’s the right time to market your business?

Content Marketing, Small Business Life

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

How to Nail Your First Facebook Live

Small Business Life

You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...

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