The Etched Blog

How do you choose a location for a business?

How do you choose the right location for your business? It's easy to choose the right location for your business if it's online. All you need is a good website...

What's an Opt-In?

It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...

How to Track Your SEO Progress

If you've been working on your SEO for a while, you've probably wondered if it's making a difference. You may have some anecdotal evidence like more calls or lea...

Why Your FAQs Need their own Page

We're moving into more advanced SEO strategy as we talk about why your FAQs need their own page. Most websites have one single FAQ page, but when an SEO strategi...

Types of Marketing Explained

As a small business owner, it can be overwhelming trying to create your marketing plan and understanding the different types of marketing. There are so many opti...

How to Rank for More SEO Keywords

It seems that most small business owners or bloggers who are working on their SEO want more keywords to rank in Google's Search Results. It's understandable, the...

Why Pinterest is More than a Social Media Channel

You may think of Pinterest as a social media channel where you can find recipes, home decor ideas, and holiday inspiration but it's so much more. Pinterest is a ...

How to Build a Sales Funnel

Have you ever wondered how to build a sales funnel? If you're building a business you've probably heard the term and asked what it was and if you needed one. If ...

3 Easy Steps to Build Your Google My Business Reviews

3 Easy Steps to Build Your Google My Business Reviews We've talked a lot about Google My Business on the blog recently, and it's because it's one of the best f...

What is a Sales Funnel?

What's a Sales Funnel? One of the first questions most people have when they embark on an online business is how to create a sales funnel. There are tons of co...

Image Name SEO

How to name images for SEO Did you know that Google bot can read the names you give your images on your website or blog? Google bot can and because of this, ...

Why You Need Google Maps Reviews

In this third blog post about Google My Business, we're going to talk about why reviews are essential to growing your business. If you missed the first two you c...

How to Find Guest Blog Post Opportunities

We've talked a lot about SEO and Domain Authority and links on the blog and this week we're going to dig into how you find guest post opportunities to help build...

How to Create a Marketing Plan for Your Small Business

How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...

What Is Domain Authority

SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...