Content Marketing

How to Create a Home or Office Video Studio

Content Marketing, Small Business Life

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

How to Identify Your Target Audience

Blogging, Content Marketing, SEO

Can you describe your target audience in a sentence or two? Who does your business serve? This is one of the fundamental questions in any marketing plan. If you ...

How Many Pictures Should Your Blog Post Include?

Blogging, Content Marketing, SEO

When writing blog posts, it’s vital to remember to use visuals to help tell the story. Blog posts without images or videos will get less interaction than ...

How to Write Marketing Messages Your Audience Wants

Content Marketing, SEO, Small Business Life

Last week in the Marketing Academy, we talked about identifying our ...

Etched Marketing is Changing to Better Serve You

Content Marketing, Ecommerce SEO, Real Estate SEO, SEO

As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s ...

Analyzing your Black Friday and Cyber Monday Performance

Content Marketing, SEO, Small Business Life

I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...

How Do I Do #allthethings?

Content Marketing, SEO, Small Business Life

As an entrepreneur, small business owner, or startup founder or employee, you probably feel like you have to do everything. And how the heck are you supposed to ...

5 Free Ways to Promote Your Facebook Live

Content Marketing, Small Business Life

If you read last week's post, you learned all about how ...

When’s the right time to market your business?

Content Marketing, Small Business Life

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

Are You Ready to Hire a Freelancer?

Content Marketing, Small Business Life

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

Are Guest Blog Posts Worth the Effort?

Content Marketing, SEO, Small Business Life

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

5 Easy Ways to Create Better Content

Content Marketing, Small Business Life

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

What is Content Marketing?

Content Marketing, SEO

Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.

Etched Marketing Named one of the top Digital Marketing Agencies in Phoenix

Content Marketing, SEO

Etched Marketing is a Top Digital Marketing Agency in Phoenix! Few things can elevate a company further than effective search engine optimization. Many busines...

Beware of the Fake Marketing Experts

Content Marketing, SEO

When you're looking to grow your business, and you want to hire a marketing person, who do you hire? Do you partner with an agency, hire a freelancer or hire an ...

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