The Etched Blog

The Ultimate Guide to Squarespace SEO

You've worked hard setting up your website, and now you're ready to learn about Squarespace SEO so you can get organic traffic coming in. That's great! You may h...

Should you update old blog posts for SEO? How do you decide?

Blogging, SEO, SEO for Beginners, Simple SEO Podcast

Have you ever found yourself wondering if your old blog is helping or hurting your website's SEO? Have you wondered if it was worth updating old blog posts for S...

SEO is the Cheapest way to Drive Traffic to a Website

SEO, SEO for Beginners, Simple SEO Podcast, Organic Marketing

Are you a small business owner looking for affordable ways to drive traffic to your website? Do you have a great product or service but a limited marketing budge...

How to add SEO keywords to your website

SEO, SEO Keywords, SEO for Beginners, Simple SEO Podcast

Are you learning about SEO and excited to do it on your website? Do you hear how it brings free traffic to your website if you can rank at the top of Google? Doe...

How to get your Website to Rank Higher on Google

SEO, SEO Keywords, SEO for Beginners, Simple SEO Podcast

Well, hello there, my SEO friend. Today I want to talk about a very important topic that's a focus for most small business owners. How to get my business on top ...

Why is my Competitor Ranking Higher than me?

SEO, SEO Keywords, SEO for Beginners, Simple SEO Podcast

Do you find yourself searching for your business on Google and getting frustrated because your website isn't showing up at the top and your competition is? If yo...

How often should SEO be done?

SEO, SEO for Beginners, Simple SEO Podcast

I recently got this question from a student and wanted to answer it for you. How often should SEO be done seems simple enough, right? But here's the thing, SEO o...

How to Increase Website Traffic

SEO, SEO for Beginners, Simple SEO Podcast, Organic Marketing

You've got a website or are planning on building one. Great. But you've also probably quickly found that building a website isn't like the movie Field of Dreams,...

How to make a website SEO friendly

SEO, SEO Keywords, SEO for Beginners, Simple SEO Podcast

Do you have a website that needs more traffic? Have you heard that SEO can drive lots of free traffic for you? Are you unsure where to start with SEO or how to u...

How long does SEO take to work?

SEO, SEO for Beginners, Simple SEO Podcast

If you're looking to do SEO on your website or you've started, you may wonder how long does SEO take to work? It's a very common question to ask if you will star...

Simple SEO Tips for Better Rankings on Google

SEO, SEO for Beginners, Simple SEO Podcast

When you're just starting to learn SEO, it can feel scary or overwhelming, and that's not good. I want to make SEO easier and more exciting so you learn how to u...

What do you do when the wrong page ranks for a keyword?

Blogging, SEO, SEO Keywords, SEO for Beginners, Simple SEO Podcast

Have you ever wondered why one-page ranks for a keyword and another one, the one you want to rank, doesn't? It can be frustrating when the seemingly wrong page i...

Why does SEO take so long?

SEO, SEO for Beginners

I often have students ask me why does SEO take so long to work. They're used to more instant fixes in digital marketing things like Facebook ads can send traff...

How to do Keyword Research for SEO

SEO, SEO Keywords, SEO for Beginners

When you're learning SEO, one area causes more confusion than almost any other part of the process: selecting the right keywords. Once you know which keyword to ...

3 money-making SEO tips for your business

SEO, SEO Keywords, SEO for Beginners, Simple SEO Podcast

In this post, I'll share three money-making SEO tips to help your business thrive online. SEO, or search engine optimization, helps your website rank higher in...