The Etched Blog

Are You Ready to Hire a Freelancer?

Content Marketing, Small Business Marketing Tips

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

When’s the right time to market your business?

Content Marketing, Small Business Marketing Tips

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

How to Nail Your First Facebook Live

Small Business Marketing Tips, Social Media

You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...

5 Free Ways to Promote Your Facebook Live

Small Business Marketing Tips, Social Media

If you read last week's post, you learned all about how ...

3 Reasons Why SEO Matters

SEO, Small Business Marketing Tips

As a small business owner, entrepreneur, or startup SEO should be your favorite word for many reasons. The top three reasons why SEO matters are it’s ...

How Do I Do #allthethings?

Content Marketing, SEO, Small Business Marketing Tips, Social Media

As an entrepreneur, small business owner, or startup founder or employee, you probably feel like you have to do everything. And how the heck are you supposed to ...

Analyzing your Black Friday and Cyber Monday Performance

Content Marketing, Marketing Strategy, Small Business Marketing Tips

I know a lot of entrepreneurs and small businesses ran promotions for Black Friday and Cyber Monday and some of the folks I've talked to were frustrated with ...

Meta Description Lengths are Changing

SEO

One of the most important SEO elements for any webpage or blog post is the Meta Description. If you’re not familiar with the Meta Description, it’s ...

Etched Marketing is Changing to Better Serve You

As we enter the new year, I like to take a look back at how my clients (or my own business) marketing efforts performed over the year. I think it’s ...

Is this the end of Facebook for Small Businesses?

Small Business Marketing Tips, Social Media

Calm down. Step away from the hype. Block the "gurus" and spend a few minutes understanding the changes and what they mean for your business. This update isn't ...

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