The Etched Blog

What is Content Marketing?

Content Marketing, SEO

Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.

What is Social Media Marketing?

The simplest definition of social media marketing is that you’re marketing your business on a social media channel. That doesn’t really answer the question what is social media marketing very well though, does it? Read more.

What is SEO?

SEO, Small Business Life

What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.

What Is Marketing Strategy

Content Marketing, SEO, and Social Media are the three pieces of business growth in today's digital marketing world. While you may know what each one is and how ...

Ultimate SEO Blueprint: Case Study & Step-by-Step DIY Guide

SEO

How to get any blog post or website page to rank and drive traffic. You may be sitting there, staring at a blank screen wondering what to write. Maybe you've ...

One of the Most Common Mistakes Entrepreneurs Make

(That Can Kill Your Business Before It Has the Chance To Take Off) One of the most common mistakes entrepreneurs make that hurt their chances of making it long t...

Etched Marketing Named one of the top Digital Marketing Agencies in Phoenix

Content Marketing, SEO

Etched Marketing is a Top Digital Marketing Agency in Phoenix! Few things can elevate a company further than effective search engine optimization. Many busines...

Beware of the Fake Marketing Experts

Content Marketing, SEO, Small Business Life

When you're looking to grow your business, and you want to hire a marketing person, who do you hire? Do you partner with an agency, hire a freelancer or hire an ...

Do Title Tags Matter?

SEO

Title Tags are a critical element in your SEO efforts. They matter a lot. When I train my writing team on SEO, I start with the Title Tag because it helps frame ...

How to Edit Title Tags in Wordpress

Blogging, Content Marketing, SEO

If you've ever stared at a Page or Post in Wordpress and wondered exactly how to edit title tags in Wordpress this post is for you. No need to get frustrated or ...

How to Verify Your Google My Business Listing

Blogging, Content Marketing, SEO, Small Business Life

If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...

How Often Do I Need to Blog?

Content Marketing, SEO, Small Business Life

There's a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it's hard to know what to do. ...

Do I Need a Website for my Business?

SEO, Small Business Life

Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...

What Is Domain Authority

SEO, Small Business Life

SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...

How to Create a Marketing Plan for Your Small Business

Content Marketing, SEO, Small Business Life

How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...

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