The Etched Blog

Why You Need Google Maps Reviews

Local SEO Tips, SEO, Small Business Marketing Tips

In this third blog post about Google My Business, we're going to talk about why reviews are essential to growing your business. If you missed the first two you c...

How to Find Guest Blog Post Opportunities

SEO, Small Business Marketing Tips

We've talked a lot about SEO and Domain Authority and links on the blog and this week we're going to dig into how you find guest post opportunities to help build...

How to Create a Marketing Plan for Your Small Business

Marketing Strategy, Small Business Marketing Tips

How to Create a Marketing Plan for your Small Business When it comes to marketing success the most critical key is your marketing plan and how well you execute...

What Is Domain Authority

Local SEO Tips, SEO, Small Business Marketing Tips

SEO 101: What's Domain Authority In this series, we're going to dive into the most common SEO questions people have when learning how to optimize their website...

Do I Need a Website for my Business?

Local SEO Tips, Marketing Strategy, SEO, Small Business Marketing Tips

Do I need a website for my business? This question is one of the most commonly asked questions in entrepreneur groups. I see many answers, and some people say ye...

How Often Do I Need to Blog?

Content Marketing, SEO, Small Business Marketing Tips

There's a lot of information out there about blogging. A lot of the data contradicts something else you might have read before, so it's hard to know what to do. ...

How to Verify Your Google My Business Listing

Local SEO Tips, SEO, Small Business Marketing Tips

If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...

How to Edit Title Tags in Wordpress

SEO, Small Business Marketing Tips

If you've ever stared at a Page or Post in Wordpress and wondered exactly how to edit title tags in Wordpress this post is for you. No need to get frustrated or ...

Do Title Tags Matter?

SEO

Title Tags are a critical element in your SEO efforts. They matter a lot. When I train my writing team on SEO, I start with the Title Tag because it helps frame ...

Beware of the Fake Marketing Experts

Content Marketing, Marketing Strategy, SEO, Social Media

When you're looking to grow your business, and you want to hire a marketing person, who do you hire? Do you partner with an agency, hire a freelancer or hire an ...

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