The Etched Blog

Online Course Creator SEO Starter Guide

Hey, there, course creator. I see you, you've got a fantastic course, and you're ready to help LOTS of students. And, you know, in the process, make some money t...

What is SEO copywriting?

SEO, Content, SEO for Beginners

You may have heard people (or me) talk about how SEO and content go together like peanut butter and jelly (I had to do it, sorry) and wonder why. PB&J is a c...

How do I know if my SEO content is working?

SEO, SEO Keywords, SEO for Beginners

We've talked about what SEO copywriting is and how to create content your customers want to read, and now it's time to discuss how to know if your SEO content is...

How to use SEO to Find New Customers

Organic Marketing, SEO, SEO Keywords, SEO for Beginners

There are a couple of ways to grow your business. You can find new customers and service them, and you can continue to service the customers you have so they kee...

Why having a speedy site matters to Google

SEO, SEO for Beginners

If you've been around here for a while, you know that I try not to get too technical in the SEO content we talk about because I know it can be overwhelming, but ...

Why Keyword Volume isn't #1 Priority

SEO, SEO Keywords

When you're choosing the keyword, you're going to optimize a website page, or blog post for the one with the highest search volume probably seems like the best o...

5 SEO Tips for Bloggers

SEO, SEO Keywords, Blogging

Want to find a way to push your blog to perform even better? Drive more traffic and engage with more potential fans and followers? Then it’s time to optimize your blog!

Is SEO important for online entrepreneurs?

Organic Marketing, SEO, Course Creators, Coaches

In the online entrepreneur, coach, course creator world, there's a ton of focus on Facebook ads to grow your business, but what about SEO. Is SEO important to on...

What Holiday Content Should You Create?

Organic Marketing, Content

It's already fall, pumpkin spice season, Halloween, and in no time, it will be the Christmas holiday shopping season. If you read the post on how to create your ...

How to dominate page 1 of Google if you're an online business

SEO, Organic Marketing

You may have heard that you have to be on page 1 of Google's search results, or it doesn't count. Maybe you've heard me say that. It's the truth; 97% of people n...

Should I use ads & SEO both for my lead magnet?

SEO, Organic Marketing

What's the best strategy for growing your email list? Should you run ads to the landing page or optimize it for SEO or do both? Do SEO and paid search or social ...

Why Does Domain Authority Matter for SEO?

SEO, SEO for Beginners

In our first SEO 101 post on Domain Authority, we addressed the question what's Domain Authority? Today, we're building on that and digging deeper into why Domai...

SEO Made Simple: A Step-by-Step Guide for 2024

SEO, SEO for Beginners, SEO Keywords

When it comes to SEO, keeping it simple is best. I will walk you through SEO Made simple in a super easy-to-follow step-by-step guide in this training. SEO or Se...

How to optimize your lead magnet landing page

SEO, SEO for Beginners, Organic Marketing

Have you optimized your lead magnet landing page yet? Are you driving new leads through SEO? If not, you're going to want to do this ASAP. Step 1: Choose keywor...

How to use SEO tools to research your lead magnet topic

SEO, SEO for Beginners, Organic Marketing

Have you ever wondered what type of lead magnet would work best for your business and wished someone would tell you what they wanted? Well, my friend, that's EXA...