The Etched Blog

2020 Isn't over yet

Small Business Life

2020 isn't over yet. I know this year has been challenging for many people. We're juggling WAY more than usual. You've likely been working from home since Marc...

Should you set up a business entity?

Small Business Life

Congratulations! You've decided to start your own business. It's exciting. Maybe you've been thinking about doing this for a long time. Perhaps something in life...

How not to be perceived as sleazy

Small Business Life

When you're building a business and trying to find new customers, it can be tough to know what to do to avoid seeming sleazy. When I talk to people who want to s...

3 Ways to Find New Customers

Small Business Life

When you're just starting, it can be hard to know where to find customers for your new business. It's one of the most common questions my students and clients bo...

Do you feel like you don't have enough quality time with the kids

Small Business Life

I hear you, mama. Do you ever feel like you're missing out? Do you feel like there's just no quality time with the kids? Are you forever running from one event t...

How to create a content calendar

Content Marketing, Small Business Life

You've decided you're going to do this, you're starting a business! Yay! Maybe you've already got one and now you need to figure out what to share on your social...

Are you Building a Business or is it a Hobby?

Small Business Life

When you're building a business as a side hustle, sometimes, people will look at it more like a hobby, and that can be frustrating, right? I've seen people quest...

How to Make Sure You Make Money from Your Business

Small Business Life

It should seem simple and straightforward that when you're building a business, you want to ensure that you make money, but unfortunately, it doesn't always happ...

Is a pandemic a good time to start a business?

Small Business Life

That's the million-dollar question right there, isn't it? Is the pandemic a good time to start a business? You know what, it might be a perfect time. It seems cr...

It's time to Believe in yourself

Small Business Life

I see you, mama. I feel you. You want to leave corporate behind, but you're afraid you can't do it yourself. It would be best if you had the security of that pay...

How much money do you need to start a business?

Small Business Life

People often say they want to start a business, but they don't have the money. Students will ask, what do I need to spend to start a business? How much money? Yo...

How to start a business from scratch

Small Business Life

If you're thinking this might be the time to start the business you've been dreaming of for a while now, you may be wondering where to start. Well, let's start a...

Business Books to Read: Profit First for your finances

Small Business Life

This is a super important but not sexy topic. I know, that's a heck of a way to get your attention. You're probably thinking, ugh, this post sounds like a snooze...

How to set goals for the quarter

Small Business Life

Setting goals can feel a bit scary, but it doesn't have to be. Let's take a simple look at goal setting and work on creating goals for the next quarter. If you s...

What Content Do I Need on my Website?

Content Marketing, SEO, Small Business Life

When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to onl...

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