The Etched Blog

What Holiday Content Should You Create?

Content Marketing, Marketing Strategy, SEO

It's already fall, pumpkin spice season, Halloween, and in no time, it will be the Christmas holiday shopping season. If you read the post on how to create your ...

How will 2021 be Different?

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

If you're still thinking 2020 sucks and you can't wait for it to end, you need to read a few of my recent posts on how to make it better for yourself, but I also...

how to dominate page 1 of Google if you're an online business

Marketing Strategy, SEO

You may have heard that you have to be on page 1 of Google's search results, or it doesn't count. Maybe you've heard me say that. It's the truth; 97% of people n...

Should I use ads & SEO both for my lead magnet?

Marketing Strategy, SEO, Small Business Marketing Tips

What's the best strategy for growing your email list? Should you run ads to the landing page or optimize it for SEO or do both? Do SEO and paid search or social ...

Why Does Domain Authority Matter for SEO?

SEO, Small Business Marketing Tips

In our first SEO 101 post on Domain Authority, we addressed the question what's Domain Authority? Today, we're building on that and digging deeper into why Domai...

SEO Made Simple: A Step-by-Step Guide for 2021


When it comes to SEO, keeping it simple is best. I will walk you through SEO Made simple in a super easy-to-follow step-by-step guide in this training. SEO or Se...

How to optimize your lead magnet landing page


Have you optimized your lead magnet landing page yet? Are you driving new leads through SEO? If not, you're going to want to do this ASAP. Step 1: Choose keywor...

How to use SEO tools to research your lead magnet topic

Content Marketing, Marketing Strategy, SEO

Have you ever wondered what type of lead magnet would work best for your business and wished someone would tell you what they wanted? Well, my friend, that's EXA...

How to Grow Your Audience with SEO


Have you ever wondered if you could use SEO to help grow your audience? There's so much focus on social media and ads, but what about good ol' SEO for audience g...

3 Easy Steps to Sell online courses from your own website


Are you looking at the booming online course industry and wondering how you can be part of it? Maybe you've thought about creating a course, but you're not sure ...

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