The Etched Blog
Business Books to Read: Profit First for your finances
Building a Business, Marketing Strategy, Small Business Marketing Tips
This is a super important but not sexy topic. I know, that's a heck of a way to get your attention. You're probably thinking, ugh, this post sounds like a snooze...
How to set goals for the quarter
Building a Business, Marketing Strategy, Small Business Marketing Tips
Setting goals can feel a bit scary, but it doesn't have to be. Let's take a simple look at goal setting and work on creating goals for the next quarter. If you s...
What Content Do I Need on my Website?
Building a Business, Content Marketing, Marketing Strategy, SEO, Small Business Marketing Tips
When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to onl...
How Much Should My Marketing Budget Be?
Building a Business, Marketing Strategy, Small Business Marketing Tips
How much should my marketing budget be? Do you have a marketing budget for your business? Are you relying on the free channels only? If you're not investing in m...
What do I do first for SEO?
Building a Business, Marketing Strategy, SEO, Small Business Marketing Tips
SEO. Search Engine Optimization. Title Tags, Meta Descriptions, Google, Keywords, Oh my! What do I do first for SEO? Let me break it down for you real quic...
How Will Your Life Change After the Coronavirus?
Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life
I've read a lot on the Coronavirus and how it's impacting our lives. We all know it's affecting our lives in so many ways. For some of us, our children are home ...
Adjusting Your Business Plan During a Crisis
Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life
Your business probably looks a lot different today than it did 30 or 60 days ago. Maybe things have slowed down drastically, perhaps you're lucky, and they're go...
What Should You Be Doing Right Now (COVID-19 series)
Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life
Marketing and growing your business can be challenging on the best days. It can be downright frustrating or scary during a crisis such as the coronavirus pandemi...
Tips for Working Remote with Kids
Building a Business, Small Business Marketing Tips, Working Mom Life
As our world has changed so fast over the past few weeks, we've had to adjust and many of us are juggling so much that we feel like we have multiple full-time jo...
How Working for Yourself Provides Balance
Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life
As working parents, it's easy to feel like your life is entirely out of balance. You want to be there for your kid's awards ceremony at 10 am, but you also have ...
