The Etched Blog

What is SEO?

SEO, Small Business Marketing Tips

What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.

What is Social Media Marketing?

Social Media

The simplest definition of social media marketing is that you’re marketing your business on a social media channel. That doesn’t really answer the question what is social media marketing very well though, does it? Read more.

What is Content Marketing?

Content Marketing

Content Marketing is a term that’s come about over the past five or six years to describe a new marketing strategy or focus. It’s a blend of marketing and customer service at its core. Read more.

How does Google Work? Part 1: Understanding Google

SEO, Small Business Marketing Tips

The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.

5 SEO Tips for Bloggers

Content Marketing, SEO, Small Business Marketing Tips

Want to find a way to push your blog to perform even better? Drive more traffic and engage with more potential fans and followers? Then it’s time to optimize your blog!

5 Easy Ways to Create Better Content

Content Marketing, Small Business Marketing Tips

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

Why Does Online Reputation Management Matter to Your Business?

Marketing Strategy, SEO, Small Business Marketing Tips

Online Reputation Management is vital to your Content Marketing Program. Here’s Why.

Are Guest Blog Posts Worth the Effort?

Content Marketing, SEO, Small Business Marketing Tips

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

Are You Ready to Hire a Freelancer?

Content Marketing, Small Business Marketing Tips

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

When’s the right time to market your business?

Content Marketing, Small Business Marketing Tips

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

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