The Etched Blog

What's an Opt-In?

Marketing Strategy, Small Business Marketing Tips

It's a common question, what's an opt-in? Once we answer that, the next questions often are, do I need one and hmm how do I figure out what to create for my busi...

How to Track Your SEO Progress

Local SEO Tips, SEO, Small Business Marketing Tips

If you've been working on your SEO for a while, you've probably wondered if it's making a difference. You may have some anecdotal evidence like more calls or lea...

Why Your FAQs Need their own Page

Local SEO Tips, Marketing Strategy, SEO, Small Business Marketing Tips

We're moving into more advanced SEO strategy as we talk about why your FAQs need their own page. Most websites have one single FAQ page, but when an SEO strategi...

Types of Marketing Explained

Content Marketing, Marketing Strategy, SEO, Small Business Marketing Tips, Social Media

As a small business owner, it can be overwhelming trying to create your marketing plan and understanding the different types of marketing. There are so many opti...

How to get more Keywords to Rank

SEO, Small Business Marketing Tips

It seems that most small business owners or bloggers who are working on their SEO want more keywords to rank in Google's Search Results. It's understandable, the...

Why Pinterest is More than a Social Media Channel

Marketing Strategy, SEO, Small Business Marketing Tips, Social Media

You may think of Pinterest as a social media channel where you can find recipes, home decor ideas, and holiday inspiration but it's so much more. Pinterest is a ...

How to Build a Sales Funnel

Content Marketing, Marketing Strategy, Small Business Marketing Tips

Have you ever wondered how to build a sales funnel? If you're building a business you've probably heard the term and asked what it was and if you needed one. If ...

3 Easy Steps to Build Your Google My Business Reviews

Local SEO Tips, Marketing Strategy, SEO, Small Business Marketing Tips

3 Easy Steps to Build Your Google My Business Reviews We've talked a lot about Google My Business on the blog recently, and it's because it's one of the best f...

What is a Sales Funnel?

Content Marketing, Marketing Strategy, Small Business Marketing Tips

What's a Sales Funnel? One of the first questions most people have when they embark on an online business is how to create a sales funnel. There are tons of co...

How to Name Images for SEO

Local SEO Tips, SEO, Small Business Marketing Tips

How to name images for SEO Did you know that Google bot can read the names you give your images on your website or blog? Google bot can and because of this, ...

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