The Etched Blog

How to Create a Home or Office Video Studio

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Do 404 Errors Hurt Your Business?

SEO, Small Business Life

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...

How to Use Facebook to Grow Your Business

Small Business Life

Facebook… if you’re not using it for your business (or if you’re using it wrong), you are potentially hurting your business. According to ...

Do Facebook Ads Make Sense for Your Business?

Small Business Life

Today's post is courtesy of Meg Brunson of EIEIO Marketing. Meg shares why she believes all businesses can benefit ...

How to Grow Your Business with Video Marketing

Content Marketing, SEO, Small Business Life

You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?

SEO Definitions

Content Marketing, SEO, Small Business Life

This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...

5 SEO Quick Wins

SEO, Small Business Life

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...

Introducing Etched's Marketing Academy

Content Marketing, SEO, Small Business Life

I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...

How to Perform a Content Audit

Content Marketing, SEO, Small Business Life

A content audit should be part of the research you do before creating a content ...

Are you Making These 5 Common SEO Mistakes?

SEO

What if I told you there were simple things you were doing (or not doing) that were likely hurting your website or blog? Do you want to have better rankings and ...

Black Friday and Cyber Monday Content Planning in 5 Easy Steps

Content Marketing, SEO

Black Friday and Cyber Monday are huge days for eCom and retail in general. If you have an eCom website and are planning to offer Black Friday or Cyber Monday ...

Are You Listening to Your Customers?

Content Marketing

When it comes to digital marketing, the best strategy sometimes seems almost too easy or too good to believe. Your customers will tell you what they need to ...

10 Content Promotion Tips

Content Marketing

Whether you’ve been writing your blog for a while or you’re a newbie, you’re probably looking for content promotion ideas. Without promotion, ...

Holiday Content Planning Guide

Content Marketing

It may seem crazy to be talking about holiday content planning when it’s still 100 degrees and sunny out. You're likely spending a lot more time in the ...

How to Write Blog Posts Faster

Blogging, Content Marketing, SEO

Yeah, you read that right. You can cut your content development process time in half with a few handy tricks, tips, and tools. Content development, mainly ...